Vanguard Email Marketing Manager

Robert Walters UK; London; Hybrid; GBP 40,000 - 70,000

Job description

Email Marketing Manager
Competitive
Permanent
London
Hybrid – 3 days required in the office

Our client, Vanguard Asset Management, is seeking an experienced Email Marketing Manager to join their dynamic team in London. This role offers the opportunity to lead a team of specialists and manage all aspects of email marketing operations for both retail and professional investor audiences across Europe. The successful candidate will be instrumental in evolving the marketing function by bringing HTML email build and automation in-house, thereby increasing business efficiency.

What you'll do:

1. Plan and deliver Vanguard’s email marketing programme in Europe
2. Ensure that all email communication campaigns adhere to local regulation, best practice, and brand guidelines
3. Develop, implement, and manage marketing automation campaigns and journeys aligned with our marketing and business objectives
4. Oversee the governance and segmentation of marketing data (PII), ensuring that it is accurate and adheres to privacy and data management policies
5. Manage the design, build, test and dispatch of HTML email campaigns, automations, and journeys via Salesforce Marketing Cloud
6. Understand and evaluate campaign metrics. Distribute email campaign performance insights to the marketing team.
7. Create recommendations to improve campaign performance and process improvements.
8. Engage with Product Owners to troubleshoot and remedy any issues arising with the technology stack.

What you bring:

1. Related work experience in Email Marketing or Digital Marketing
2. Undergraduate degree in Marketing or equivalent experience
3. Proven experience in managing a team
4. Strong knowledge of Salesforce Marketing Cloud or similar platforms
5. Ideally previous experience within Asset Management
6. Experience in developing, implementing, and managing marketing automation campaigns
7. Understanding of data privacy regulations and best practices for handling PII data

What sets this company apart:

Vanguard Asset Management is a globally recognised company known for its commitment to innovation and excellence. They offer a supportive work environment that encourages professional growth and development. With a focus on fostering a diverse and inclusive workplace, Vanguard values the unique perspectives and experiences each team member brings. Their hybrid work model offers flexibility, promoting a healthy work-life balance.

Ready to take your career to the next level with Vanguard Asset Management? Don't miss this exciting opportunity! Apply today.

We are committed to offering an inclusive recruitment experience. If you require accommodations because of disability or health condition, please email: gscemeaedi @ robertwalters.com. This position is being sourced through our Outsourcing service line.

Contract Type: FULL_TIME
Specialism: Marketing
Focus: Digital Marketing
Industry: Marketing
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Mid Management
Location: London
Job Reference: 14322
Date posted: 1 April 2025
Consultant: GSC Manchester TET

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