Value Marketing Manager, Cirium (Hybrid)

RELX; London; On-site; GBP 100,000 - 125,000; Full time

Job description

About the Business:

At Cirium, our goal is to keep the world connected. We are the industry leader in aviation analytics; helping our customers understand the past, present, and predicting what will happen tomorrow. Our mission is to transform the aviation industry by enabling airlines, airports, travel companies, tech giants, aircraft manufacturers, financial institutions and many more accelerate their own digital transformation. You can learn more about Cirium at the link below: https://www.cirium.com

About the Team:

We are a closely knit global team, keen on learning from one another, helping one another towards our common goals and challenging each other in a positive and supportive way to ensure we are continuously developing and growing as individuals. We pride ourselves on putting our customers first and foremost in everything we do, always forward thinking so that we provide the customer the best experience of Cirium.

About the Role:

This role offers a unique and exciting opportunity for a versatile marketer eager to leverage a diverse skill set. Reporting to the Head of Value Marketing, who oversees the Go-to-Market strategies and plans, and audience-focused marketing frameworks for Cirium, this position focuses on developing and executing plans to resonate with buyers, influencers and decision-makers. You will be responsible for crafting customer-centric messaging and supporting go-to-market initiatives to ensure Cirium’s solutions meet and exceed market expectations.

Responsibilities:

1. Go-to-Market plan execution to highlight the value of Cirium’s offerings.
2. Customer personas and audience framework creation and implementation, helping teams to better understand the buyers and their pain points.
3. Value proposition and articulation for target audiences, market segments and buyer personas.
4. Content development and messaging for high-impact and consistent content for sales and marketing that effectively communicate Cirium’s product value.
5. Collaborate and partner with cross-functional teams to seamlessly align on value propositions, uses cases, and customer value, and with marketing campaign to deliver targeted messaging to prospects and customers.
6. Support sales with insights and content to articulate the value of Cirium and its products to market and partner with solution consultants on sales enablement.
7. Conduct market and competitor research, working with Cirium teams to gather insights and inform value-driven marketing strategies.

Requirements:

1. Considerable experience in value-based marketing or a similar role in the software/solutions/data/IT sector.
2. Familiarity with aviation or travel market sectors is highly desirable.
3. Proven track record in developing and implementing go-to-market strategies and value propositions.
4. Strong interpersonal, presentation and communication skills, including exceptional copywriting and storytelling abilities.
5. Proficiency in productivity tools such as MS Word, PowerPoint, Excel; new AI tools; and experience with CRMs and sales enablement platforms is a plus.
6. Demonstrated ability to conduct and apply market research and customer insights.
7. Strong organizational and project management skills with the ability to manage multiple priorities at once.
8. SEO, writing, and editing expertise to support content marketing efforts.

At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK.

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