UX Researcher (6724)

The UX Researcher at Cromwell Tools will be responsible for gathering and analysing insights about our users to inform and optimize digital design decisions. In this role, you will plan, conduct, and analyse research activities to deeply understand customer needs, pain points, and behaviours, which will directly impact the design and functionality of Cromwell’s digital experiences. Working closely with UX and UI designers, product owners, Customer Experience team and data analysts, you’ll bring the voice of the user into every stage of the product development process.

What’s in it for you?

• Competitive Salary
• Company Bonus
• Competitive annual leave allowance with annual purchase scheme
• Group Personal Pension
• Company Funded Healthcare Cash Plan
• Commitment to employee development plans
• 24/7 Wellbeing and Employee Support
• Cycle to work scheme

What will you do on a normal day?

• User Research & Insights
  • Design, plan, and execute qualitative and quantitative user research studies, including interviews, surveys, usability testing, and field studies.
  • Synthesize findings and identify key themes to understand user motivations, frustrations, and unmet needs.
• Stakeholder Collaboration
  • Collaborate with UX designers, UI designers, product owners, and data analysts to ensure research findings are effectively integrated into the product development process.
  • Present research insights to stakeholders at all levels to inform and guide design decisions.
• Testing & Validation
  • Conduct usability testing on prototypes and live experiences, gather feedback, and recommend actionable improvements.
  • Work with the data team to validate research findings with quantitative data and conversion metrics, ensuring a balanced approach to research.
• Documentation & Communication
  • Create user personas, journey maps, and other documentation to share insights across teams and build empathy for users.
  • Maintain a research repository of findings and insights for easy reference and continuous learning.

What are we looking for?

• Education & Experience
  • Bachelor’s degree in Human-Computer Interaction, Psychology, Anthropology, or a related field.
  • Proven experience as a UX researcher, with a portfolio of past research projects and findings.
• Technical & Analytical Skills
  • Proficiency in user research methodologies, including usability testing, A/B testing, and survey design.
  • Experience with tools such as UserTesting, Optimal Workshop, or similar research platforms.
  • Familiarity with analytics tools (e.g., GA4) to complement qualitative research with quantitative insights.
• Soft Skills
  • Strong analytical skills, with the ability to translate findings into clear, actionable recommendations.
  • Excellent communication skills to present research insights in an understandable and impactful way.
  • Empathy for users, with a strong desire to create user-centred digital experiences.

About Cromwell

Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.

We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.

Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.

• Apply Now

Location:
Leicester (Head Office)
Working Hours per week:
38
Contract Type:
Permanent - Full Time

Meet the recruiter:
MyHR@cromwell.co.uk