Urban Outfitters SEO Coordinator

URBN; London; On-site; GBP 30,000 - 50,000

Job description

About Us

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we've become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:

Progressive - we move with the mood
Creative - we champion limitless minds
Inclusive - we open our platforms to all communities
Responsible - we work to reduce our impact on the environment
Compassionate - we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

We are searching for an ambitious and analytical individual to join our Performance Marketing Team as SEO Co-ordinator. This is an excellent opportunity to join a growing division within the business. As our SEO Coordinator, you will be responsible for implementing SEO strategies that drive organic traffic, increase online visibility, and contribute to revenue growth. Working alongside our digital marketing and e-commerce teams, and in partnership with our SEO agency, you will play a pivotal role in aligning SEO efforts with broader business objectives.

What You'll Be Doing

1. Agency Collaboration: Act as the primary point of contact for our external SEO agency, ensuring smooth communication and alignment of deliverables.
2. Keyword Research: Identify key opportunities for product categories and collections, leveraging search trends to inform content strategies. Working with divisional buying teams on seasonal focus areas and how these translate into SEO opportunities.
3. On-Page Optimisation: As required, review existing pages to ensure page titles, URLs, meta titles, meta descriptions, and on-page SEO copy align with brand guidelines and are fully optimized for search engines. Support the creation and implementation of new pages and filters, considering SEO best practices.
4. Technical SEO: Coordinate with the e-commerce and development teams to implement technical improvements, working with the central team in the US on any business case needs.
5. Performance Monitoring: Regularly review analytics and key performance indicators (KPIs) using tools like Google Analytics, Google Search Console, and SEMrush. Report on organic traffic, rankings, and revenue contributions.
6. Trend Analysis: Stay informed about industry trends, algorithm updates, and competitor activities to identify opportunities and potential challenges.
7. Link Building: Support the agency in executing outreach and link-building campaigns, ensuring high-quality links that align with the Brand Ethos.
8. Reporting: Weekly and monthly reporting, plus ad hoc category and seasonal reporting when necessary.

What You'll Need

1. Experience: 2 years of experience in an SEO role, ideally within the retail, fashion, or e-commerce sectors.
2. Tools Expertise: Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Analytics.
3. Industry Knowledge: Passion for fashion and a strong understanding of the online retail landscape.
4. Technical Skills: Basic understanding of HTML, CSS, and CMS platforms (e.g., Shopify, Magento, or WordPress).
5. Communication Skills: Excellent collaboration skills to work with internal teams and external agencies effectively.
6. Analytical Skills: Data-driven mindset with the ability to interpret performance metrics and deliver actionable insights.

The Perks

1. Work-life balance:
   
   • Flexible start and finish times
   • Bring your dog to work
2. Wellbeing:
   
   • Employees Assistance program to support with mental, physical and financial health
   • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
   • Private Medical Insurance
3. Employee Discount:
   
   • Up to 40% off at all URBN Brands!
4. Community:
   
   • One paid day to either volunteer or fundraise for a charity of your choice
5. Travel:
   
   • Cycle to work scheme, season ticket loan
6. Continued Development:
   
   • We offer structured support within the business alongside continued learning and development

#LI-GC1 #UrbanEU

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.