TSE Brand Marketing Manager

Summary

Our collaborations with some of the world's biggest brand names are helping us to reach an even broader audience. From exclusive collaborations with Adidas to M&S owned brands like Jaeger and The Sports Edit. Join our expanding team of fashion curators to shape the future of M&S Clothing & Home.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

All the details

As the TSE Brand Marketing Manager you will develop and manage a comprehensive, multi-channel marketing calendar for The Sports Edit and oversee the creation and delivery of impactful marketing campaigns, ensuring consistency with TSE's brand identity and tone of voice. You will manage and coordinate CRM strategies aimed at optimising revenue, customer engagement, and brand recognition whilst leading the end-to-end process of campaign development, from concept to execution, including photoshoots and creative asset production.

What you'll do

Your key accountabilities will include:

• Oversee the execution of the aligned marketing calendar, ensuring campaigns are delivered on time and meet performance targets. Create and review campaign performance wrap-up reports, using insights to optimize future strategies.
• Lead the production and art direction of e-commerce and editorial photoshoots, ensuring alignment with brand standards and project timelines. Coordinate with freelance creative teams and manage all logistics related to photoshoots, including budget adherence, model selection, and asset finalization.
• Work closely with internal teams (Buying & Merchandising, e-commerce, and marketing) to align marketing activities with business strategies and key commercial objectives.
• Monitor and report on key performance indicators, including CRM revenue, direct revenue, brand searches, and trade marketing income.
• Continuously evaluate and refine campaigns to enhance efficiency, effectiveness, and ROI.

Who you are

Your skills and experience will include:

• In-depth knowledge of the sportswear market.
• Ability to interpret performance data to drive trade and optimise campaigns.
• Exceptional influencing and relationship-building skills.
• Strategic and organizational proficiency to manage complex campaigns.

Everyone's welcome. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.