Trade Marketing Manager

Trade Marketing Manager, Premium Drinks Brand, London, Up to £50k plus travel

An exciting opportunity to join this recognizable and growing drinks business…

Are you a dynamic marketing professional with a passion for premium drinks? Do you thrive on driving brand growth and visibility in competitive markets? We’re seeking an experienced Trade Marketing Manager to join our client's team and play a pivotal role in expanding their brand’s presence across the on-trade sector, with opportunities to influence off-trade and grocery channels.

The ideal trade marketing manager will have a background in Drinks FMCG and be able to lead, orchestrate and develop strategies to allow for maximum impact across a number of trading channels. This role will involve managing activations, trade events, budgets and forecasting across the business.

The Trade Marketing Manager responsibilities:

• Develop and implement trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector (bars, pubs, restaurants).
• Collaborate with sales teams to create compelling activation plans and promotional campaigns tailored to channel-specific needs.
• Drive impactful brand activations at key trade events, launches, and customer-facing initiatives.
• Monitor market trends and competitor activity to identify opportunities for growth and differentiation.
• Support the off-trade and grocery strategy, ensuring brand alignment and consistency across all touchpoints.
• Manage budgets and track ROI, ensuring efficient use of resources.

The ideal Trade Marketing Candidate:

• Experienced in the drinks or draught sector, with a proven track record of success in trade marketing roles.
• A strategic thinker with the ability to execute and deliver measurable results.
• Familiar with the nuances of the on-trade landscape and how to effectively engage and influence decision-makers in the channel.
• Creative and data-driven, able to balance bold ideas with analytical insights.
• Based in or around London, with the flexibility to travel as required.
• Passionate about premium brands and eager to be part of a team that is redefining the market.