Trade Marketing and Events Manager

Job Title: Trade Marketing and Events Manager

Location: London

Salary: Competitive

Job type: Full time, Permanent

Assisi Pet Care was founded on a love of pets and a respect for the sustainable production of everything we bring to market. We are specialists in the transformational acquisition, management and organic growth of pet care, food and related companies.

We grow sustainable businesses within the European Pet Care Industry that seek organic growth through continual improvement, innovation and energy. We choose our brands carefully. Each is selected not only for its potential but also its culture and character.

Purpose of the Role:

Recruit new consumers into Assisi brands by building strong brand presence and understanding with consumers and trade at industry and customer events and through partnerships.

Responsibilities:

• Event Management: Organise and manage representation at key trade shows and events, such as Crufts and various retailer events, ensuring a strong brand presence and effective engagement with customers and partners. Partner with brand managers and agencies to develop effective and cost-efficient communication and exhibition materials, in line with brand standards.
• Sponsorship and Partnerships: Identify and negotiate sponsorship opportunities that align with our brand and business goals. Develop and maintain strategic partnerships to elevate brand visibility.
• Trade Marketing Events Strategy: Develop and implement effective trade marketing strategies that increase brand awareness and drive ROI.
• Collaboration: Work closely with the business unit controllers, brand managers, sales channel heads and breeder sales to align initiatives with customer, business and brand priorities. Ensure alignment on channel, brand and product focuses.
• Campaign Management: Plan and execute promotional campaigns aimed at retailers and distributors, including in-store promotions, point-of-sale materials, and trade advertisements.
• Budget Management: Manage trade marketing budgets effectively, ensuring optimal allocation of resources for maximum impact.
• Performance Tracking: Monitor the effectiveness of trade marketing initiatives and events through KPIs and reporting, making adjustments as necessary to enhance performance.

Accountabilities / KPIs:

• Show sales/subscriptions customer engagement, lead generation (mailing list sign up)
• ROI
• Promotional campaign conversion rates
• Adherence to budget

About you:

Capabilities:

• Experience with Events is essential for this role
• Proven trade marketing and events experience (Minimum of 3 years)
• Negotiation skills
• Analytical ability, focus on ROI and performance tracking
• Budget management
• Project Management and organisational skills
• Agency management
• Knowledge of pet industry events

Behaviours:

• Collaboration and proactive communication
• Creativity
• Adaptability
• Challenges the status quo
• Passion for pets and the pet industry