TikTok Shop-Shopping Center, Integrated Marketing Manager

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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together.

About the Team
The mission of the EU Shopping Center Operation team is to increase the awareness of Shop tab campaigns and develop marketing strategies for user engagement and experience enhancement purposes.

Responsibilities
- Responsible for increasing the awareness of Shop tab campaigns, including defining the positioning of the campaigns and developing marketing strategies both inside and outside the platform to enhance awareness of Shop tab's campaigns and attract organic traffic.
- Design and execute awareness and communication plans for Shop tab, effectively integrating internal and external resources to expand Shop tab influence and exposure through content creation, influencer collaborations, advertising, etc.
- Control the entire process of user insights, Shop tab campaign positioning, etc., and conduct digital analysis of marketing effectiveness for meticulous management.
- Possess strong creative ability, collaborate with marketing and design teams to produce high-quality promotional materials for Shop tab campaigns and generate viral marketing effects.

Qualifications
Minimum Qualifications
- Familiar with international market trends, excellent market insights, and strategic thinking. Highly innovative, with logical analytical skills, and adept at leveraging data to gain in-depth understanding of user needs, behaviors, and product development.
- Excellent English communication and writing skills, capable of collaborating with international teams to drive global marketing efforts.
- Familiar with the UK market.

Preferred Qualifications
- Bachelor's degree or above, with at least 3 years of experience on e-commerce platforms or awareness.
- Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating our diverse voices and creating an environment that reflects the many communities we reach.