TikTok Shop - Senior Strategy Analyst, EMEA

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Responsibilities

The Strategy & Analytics team for Global Commerce plays a core role in analyzing industry trends, setting business targets and reviewing business performance in the UK and Europe. This team is responsible for both quarterly/yearly and long term targets. It is a highly cross-functional team, with exposure to a multitude of business teams and stakeholders. As a member of this team, you will be focusing on key metrics as well as deep-drives and overall analysis of TikTok Shop EMEA.

1. Working with business teams, using data-driven insights to provide them with recommendations, support business reviews and decision-making.
2. Develop short-term and long-term plans for the scale and revenue targets of TikTok's e-commerce business in EMEA.
3. Track performance on a regular basis, identify issues and provide resolutions.
4. Conduct in-depth analysis of commerce business, including traffic efficiency, user behavior, merchant operation, etc.
5. Collaborate with cross-functional teams to build short-term and long-term strategic plans and drive high impact projects.
6. Provide support for business growth through internal and external research and competitor benchmarking.
7. Analyse and draw conclusions from diverse data sets and understand how to brief and work with specialists to solve complicated problems.
8. Project Leadership: Overseeing strategic project efforts within the team and leading collaboration with cross-functional partners across different markets.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with more than 3 years of work experience.
- Extensive experience in at least one major analytical tools such as SQL, PowerBI, Tableau, and/or Python.
- Proven ability to conduct in-depth analysis to create detailed insights, set targets and track business performance on a regular basis.
- Leading and coaching teams in projects related to e-commerce, commercial and data analysis.
- Strong communication skills, excellent logical thinking ability with a sensitivity to data and ability to quickly adapt to business requirements.

Preferred Qualifications:
- Experience within e-commerce, social commerce or CPG industries.
- Self-starter, rapid learner and able to navigate ambiguous work environments with high degrees of judgement and critical thinking.