TikTok Shop - Campaign Manager, London

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

The UK Operations team is responsible for identifying, onboarding, and growing new merchants as well as creating long-term strategies to develop existing businesses on TikTok Shop. The team manages hundreds of merchants and thousands of products which customers are able to buy on TikTok Shop. Merchants sell by posting their own content, or by working with creators to post content on their behalf. The team is set to grow throughout 2025 in order to continue to deliver sales for our merchants and ensure customers continue to have access to market-leading brands in the UK.

Job Description

1. Understand and develop campaign strategies that serve as core lever towards the growth of the Germany TikTok commerce, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution.
2. Organize and coordinate cross-departmental resources to define and support business growth campaign activities.
3. Support strategic projects to drive platform growth.
4. Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross-functional teams for campaign creation and optimization.
5. Keep abreast of trends on social media, digital marketing and industry developments, and leverage trends and developments to optimize campaigns.

Qualifications

Minimum Qualifications

1. Relevant experience in large commerce platforms, leading consulting or Internet companies.
2. Deep understanding of the ecommerce industry & its business structure, influencers, social media, livestreaming, and digital trends landscape.
3. Excellent project management skill and ownership, fast learner with a strong can-do attitude.
4. Strong communication and interpersonal skills, strong logical thinking, and analytical skills.
5. Attention to detail, being patient and humble, with good sense of budget management and practical mathematical knowledge.
6. Ability to thrive in ambiguity and adjust quickly to change in a fast-paced environment; experience from working across different cultures preferred.

Preferred Qualifications

1. Experience managing campaigns for a social commerce platform.
2. Knowledge of live-selling and shoppable videos.
3. Advanced excel/SQL/Python.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform