TikTok Influencer Manager

TikTok Influencer Marketing Manager

Lifestyle Brand

£35-£50K

London, office based

Salt have partnered with a leading wellness brand that is digital first and going through a period of growth. My client is looking for a data driven Influencer Marketing Manager to oversee and drive the brand forward on their TikTok channel.

The Role:

· Manage and develop the influencer program by maintaining strong relationships with agencies and the brand’s established influencer partners.

· Keep on top of influencer and agency spend ensuring ROI is met or exceeded each month.

· Report on performance of influencer campaigns and direct impact on sales.

· Brief and manage freelancers for content creation across organic and paid channels.

· Create content calendar ensuring alignment with product launches and marketing goals.

· Schedule and post content across channels.

· Ideate and plan content that will drive business goals and growth through storytelling and brand awareness initiatives.

· Commission, brief and produce content across TikTok, YouTube Shorts and Snapchat.

· Monitor organic social performance and make informed decisions on how to strengthen and develop for growth.

· Report on performance of channels and campaigns to founders.

The Person:

· 3+ years’ experience in social media and influencer marketing

· Proven experience managing and growing social media channels.

· Solid experience with organic and paid influencer marketing

· Data driven with a growth mindset.

· Highly organized and forward thinking, able to see problems before they happen.

· Budget management

· Intimate understanding of social trends and passion for wellness and lifestyle brands.