Technical SEO Account Director

About Us

At Assembly, our mission is to find the change that fuels growth. We apply this principle to the work we do with our clients and to how we engage with our people. We’re a modern global agency bringing together media, data, technology and talent to make brands perform.

Our business is purpose driven. In March 2022, we were named Ad Age’s first ever Purpose-Led Agency of the Year, recognised for our mission to leave the world better than we found it. This year we became B Corp certified, the result of a two-year journey. We’re proud to have created a culture where diversity of thought, experience, and background are valued, within an environment that fosters continuous learning, adaptability, and a shared passion for meaningful impact.

When you join Assembly, you become part of an award-winning global community of digitally led experts, home to 1,500 talented people across 25 offices globally. Together we create unique data, technology and media solutions that enable faster and smarter problem solving within an inspired, collaborative workplace.

Assembly is poised for its next chapter of growth. We’re a meritocratic, high-performance business with a progressive outlook and a growth mindset in all that we do. To realise our potential we need some new skills and thinking.

The core DNA of Assembly lies in digital performance marketing. New and existing clients are asking us to extend this expertise across all media, connecting traditional channels with digital methods of execution, measurement and automation. We were born the right way to do this – we’re building out from a leading digital and technology capability and adding the rest, rather than trying to reverse engineer a legacy business into a more modern version of itself.

At Assembly we ask our people to embody three core values:

Show Up: actively contribute to a space of personal and collective growth.

Make Change: embrace obstacles as opportunities, taking intentional steps to drive positive change.

Win Well: approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination.

We look forward to meeting you and to discussing how we can grow together.

Overview

As our new Tech SEO Lead (Account Director), you'll come from a tech SEO background but have some dev experience and be the tech SEO specialist in our SEO team. You’ll be working with a range of clients in the luxury fashion and beauty space on everything from migrations to audits, as well as working closely with our clients’ dev teams.

Working both with the wider OP team, as well as collaborating with the wider business, you'll be responsible for delivering a best-in-class experience to our clients.

Although this specific specialist role will not yet directly manage others, you'll work closely with the wider SEO team and be able to pull in resources from our managers and execs where needed.

You'll attend key client meetings and reviews, participate in new business pitches, and develop the tech SEO offering for the business by collaborating with other Account Directors and the Head of SEO to drive innovation and product development. Additionally, you'll oversee resourcing and financing for your group.

Responsibilities

• Lead all client migrations and work with our wider team to service these projects in a consistent and effective manner, ensuring all deadlines are met. Set process should be ever evolving and followed to aid this.
• Lead all technical projects and tasks for clients, and work with our other account directors to pull in managers and execs when needed.
• Lead technical SEO training and create best practice guidelines and processes for junior members of staff for all technical audits, including site architecture, core web vitals, and UX.
• Work with the Head of SEO and Head of Search to champion and develop the Unified Search product, working closely with our paid search team and Business Directors.
• Work closely with client dev teams to get tasks implemented and troubleshoot how to implement if there are internal dev resource issues or technical limitations.
• Continue to develop your knowledge within the digital industry, share and discuss with peers how organic search is changing and how Assembly can react to these changes.
• Ensure all accounts are driving hard to continually add value to the client's business, this will be through continued optimisation and innovation, looking for areas where this can be driven from.

Required Skills

• A strong background in technical SEO, with experience optimizing websites to enhance user engagement and drive business performance.
• Knowledge and understanding of development and prior experience working closely with dev teams to prioritize organic user experience across devices. Some coding experience would be a bonus, including an understanding of JavaScript and its impact on search and user experience.
• Experience acting as a bridge between SEO, marketing, and development teams. This must include ensuring technical enhancements align with broader marketing strategies and experience translating issues into tech tickets, and working closely with dev teams to QA and implement recommendations.
• Experience with large scale international sites would be a nice to have.
• Excellent communication and presenting skills, including written & spoken English. Multiple languages on top of English would be a nice bonus as we handle a lot of international clients and clients in various markets globally.
• Strong attention to detail, excellent analytical brain and numeracy understanding with strong emphasis on statistical data.
• Strong experience working with Shopify, Salesforce, and other ecommerce CMSs.
• Prior experience working in collaboration with paid search and content teams.
• We don’t mind someone coming in from an in-house role, but you must have at least 3+ years of agency experience, preferably focusing on ecommerce clients.
• Should be familiar with the standard SEO tools (including SEMrush, Ahrefs, Sitebulb, Accuranker, Screaming Frog and similar), as well as GSC, GA4, and Adobe Analytics.
• The ability to mentor and add value to both junior team members and already experienced people.

Equal Opportunities

Equal Opportunities Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviour.