Technical Content Writer

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Anaplan is seeking a Product Marketing Manager based in our office in London to join our Marketing organization.

As part of the global Product Industry and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing, and Sales organizations to tell the story of our Platform and develop and execute a product-specific marketing strategy.

This role will require you to be in our London office twice weekly.

Your Impact:

• As Product Marketing Manager, you will grow our business by bringing new products and features to market through timely, compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
• Understand the product's capabilities and value proposition to different stakeholders in the buying process.
• Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
• Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position to potential prospects.
• Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
• Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.
• Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.

Qualifications:

• Product or solution marketing experience in the B2B SaaS space.
• Bachelor's degree from an accredited college or university.
• Experience working with B2B marketing, sales enablement, and cross-functional teams.
• Strong cross-functional collaboration and ability to influence without authority.
• Experience developing marketing content to target key audience members and drive pipeline for your products.
• Deep technical product understanding and experience in launching enterprise products and platform features.
• Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment.
• Excellent command of English, both written and verbal.

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.