Tapestry Regional Brand Ambassador - London

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

We are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Regional Brand Ambassador (RBA) represents Tapestry's brands (Coach & Kate Spade New York) and is responsible for driving sales and service in a flagship department store and overseeing a small regional department store network in London. Reporting to the Senior Regional Brand Ambassador (SRBA), the RBA provides feedback and insights and ensures Tapestry's values and business priorities are demonstrated on the shopfloor. The RBA leads by example to educate and upskill Brand Ambassadors, Specialists and store colleagues, and ensures customers have a seamless experience, however and whenever they choose to shop. The RBA is the main point of contact for Tapestry within their host store and liaises with Store Management, Personal Shopping, In-Store Marketing and wider floor teams. The RBA will drive the customer experience, omni channel approaches and seek new opportunities for further brand growth.

Duties and Responsibilities

Sales:

1. Track and analyse store targets to ensure they are met & exceeded and in line with expectations across the region, where relevant compiling and presenting action plans to SRBA.
2. Build and cultivate strong relationships with Brand Ambassadors & Specialists and Store Management to drive brand awareness and customer retention. Implement and communicate business initiatives and act as a liaison between the host stores and SRBA.
3. Ensure teams within the region are trained and educated on the brands, share best practice for product training to increase knowledge, recruitment of new customers and ultimately drive sales.
4. Monitor in-store activity and identify new opportunities in-store or within local events for all responsible locations, this could include Monogramme Machine, GWP activations or omni channel customer events.

1. Ensure Brand Ambassadors & Specialists within the region are providing a seamless customer experience and up to date on brand and product training. Provide storytelling tools to engage and apply new types of service to customers.
2. Drive ideas for clientelling and event hosting, and support with co-hosting in-store events.
3. Build strong relationships with local retail brands to understand customer demographic, profiling, and future brand opportunities. Attend local brand events to gain a stronger understanding of key business priorities.

1. Implement VM directives across all locations to ensure new season product is showcased alongside delivery drops.
2. Implement VM guidelines during markdown periods and ensure visuals are consistent with the region.
3. Build a strong relationship with the Regional VM Manager and regularly share images to seek feedback and develop VM skills.

1. Manage product deliveries and replenishment, ensuring back of house areas for all locations are clean, tidy, and well maintained. Escalate operational issues to SRBA where necessary.
2. Complete trade reports in a timely manner and ensure product call outs are shared with SRBA/Sales Team.
3. Coordinate with SRBA to schedule adequate floor coverage for all locations.

1. Minimum of 2 years retail experience.
2. Ability to travel within London 8 days per month.
3. Flexible to work evenings, weekends & bank holidays.
4. Previous experience of working within a department store is desirable.
5. Excellent communication, leadership, organisational and analytical skills.
6. Strong knowledge of industry trends.
7. Self-motivated with the ability to strategize to help develop the business.
8. A passionate team player with the ability to work well with others.

1. 28 days holiday.
2. Annual Incentive Plan (company performance bonus).
3. Multi brand discount up to 50% off Coach, Kate Spade, Stuart Weitzman.
4. Health Cash Plan for health and wellbeing treatments.
5. Eyecare vouchers.
6. Employee Assistance Program.
7. Employer Pension Contribution.
8. Gym discount.
9. 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.

1. Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
2. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
3. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
4. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
5. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
6. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
7. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.