Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
- Reflecting a credible and professional Brand image to all internal and external consumers at all times.
- Maximising sales through selling, providing excellent service and retail standards.
- Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines.
- Understanding daily/weekly targets.
- Ensuring personal awareness of all additional sales avenues, i.e., eventing, Omni and digital channels, etc.
- Keeping up to date with competitor activities and missed opportunities.
- Effectively using social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
- Delivering the Brand Strategy, ensuring the delivery of an effective local plan.
- Planning and implementing local marketing & events initiatives, aligned to Retailer activity.
- Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
- Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life.
- Ensuring all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
- Using digital tools to ensure knowledge is kept up to date.
- Delivering a consumer recruitment and retention strategy to grow a loyal consumer base.
- Developing up to date knowledge of product in order to ensure we deliver an industry-leading experience and the product meets the consumer's needs.
- Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
- Reviewing retail standards on a daily basis ensuring they are maintained to the required standard.
- Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes.
- Ensuring that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
- Ensuring all information requests are fulfilled accurately, within deadlines set.
- Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed.
- Creating and maintaining a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to.
- Ensuring that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
- Managing daily replenishment, taking appropriate action where necessary.
- Maximising sales performance by utilising all commercial reports before making commercial decisions.
- Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
- Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control.
- Effectively managing all promotions and discounts ensuring they are actioned in line with Company guidelines.
- Identifying trends and making suggestions to enhance product performance.
Qualifications
- Experience in a fast-paced retail and/or consumer facing environment.
- Ability to drive self-development.
- Commercial understanding and awareness of industry.
- Effective communication, organisation and prioritisation skills.