Strategy Lead

Strategy Lead

Senior Manager Level 6

London

The Strategy Lead is a pivotal role within Accenture Song, responsible for guiding the strategic direction of client campaigns and ensuring that creative outputs are not only innovative but also strategically sound. This role requires a deep understanding of market trends, consumer behaviour, and brand positioning to develop strategies that drive brand growth and engagement.

Responsibilities:

• Lead strategic initiatives for major clients, ensuring a deep understanding of their questions and underlying needs.
• Collaborate with creative teams to ensure that strategies are creatively executed and resonate with target audiences.
• Define business and human challenges, keeping the bigger picture in mind throughout client engagements.
• Develop research-driven, compelling human and cultural insights.
• Proactively suggest innovative strategies and campaigns. Inspire clients and colleagues with the latest industry trends.
• Create comprehensive strategies across brand, go-to-market, communication, campaign, content, and other areas, with actionable recommendations based on market opportunities.
• Present and discuss key insights and innovative strategies in client meetings.

You:

• Proven experience in strategic planning within a creative agency or similar environment.
• Comprehensive understanding of brand strategy, digital transformation, marketing, and omni-channel approaches.
• Proven experience in developing go-to-market, marketing, brand, employer brand, experience, content, and creative strategies using both traditional and new channels.
• Strong analytical skills and the ability to present ideas clearly and concisely.
• Excellent client-facing and communication skills.
• Strong knowledge of primary and secondary research methodologies, both qualitative and quantitative.
• Successful track record of managing multiple client assignments simultaneously across various industries.
• Experience in market research, brand positioning, integrated brand communication, digital marketing & transformation, content marketing, and social media.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.
• A range of generous Parental Leave offerings.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.