Strategic Consumer Intelligence Manager

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Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

About the Role:

Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets.

Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights.

Manage the development of global audience catalogue for client brands. Manage the audience creation process.

This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech - we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry's most robust dataset in Omnicom's proprietary platform - Omni. We're looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.

Key Responsibilities:

• Strategic partner for audience creation and optimizations through media campaign process
• Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation
• Insight development and curation to support audience development
• Global audience creation with local market execution for biddable activation
• Education around data tool solutions to our local teams
• Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments
• Programme effectiveness, ensure cross-market pollination of best practices

• Ability to create addressable audiences from various data sources for campaign activation
• Experience presenting data and insights in a meaningful and impactful way
• Understand core principles of model development, segmentation and statistical techniques
• Experience with data preparation, data exploration, insight generation, predictive modeling, sample weighting etc.
• Code familiarity and experience a plus (Prior coding in SQL, R, etc. a plus)
• Familiarity with Machine learning, Market Mix Modeling, Attribution modeling desired
• Strong communication (verbal and written)
• Strong Microsoft Word, Excel and PowerPoint skills
• Some coaching/mentoring experience a plus
• Experience with Marketing data, technology, tools and Data sources a plus.

About Annalect EMEA:

Flexible Working

We are committed to supporting and helping Annalect have a great work/life balance and a positive attitude to well-being. As part of this, we have a flexible and hybrid working model as a core part of how we operate.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best.