Strategic Communications Planner

A Strategic Communications Planner plays a pivotal role in shaping and executing communication strategies that resonate with both internal and external audiences. This position requires a combination of creativity, analytical skills, and business acumen to align communications with our overall goals. Here’s an overview of the key responsibilities and qualifications typically expected for this role:

Key Responsibilities

Develop Communication Strategies:

• Design and implement strategic communication plans that align with our business objectives.
• Tailor messaging for various audiences, including media, partners, and internal teams.
• Work closely with cross-functional teams, including marketing, public relations, and product teams, to align on messaging and objectives.

Content Creation and Messaging:

• Create impactful narratives that effectively communicate complex ideas in a clear and engaging manner.
• Draft and review content for press releases, internal announcements, executive communications, and social media.
• Maintain consistency in tone and brand voice across all communication channels.

Stakeholder Engagement:

• Act as a strategic advisor to senior leaders, helping to shape their messages for various audiences.
• Build and nurture relationships with key external stakeholders, including media, industry experts, and thought leaders.
• Coordinate with public relations agencies, contractors, and internal teams to ensure cohesive communication efforts.

Market Analysis and Audience Insights:

• Conduct research to understand market trends, audience needs, and competitor positioning.
• Use data and analytics to assess the effectiveness of communication campaigns and adjust strategies as needed.
• Stay informed about current events and trends that may impact our reputation and brand perception.

Crisis Communication Management:

• Proactively identify potential risks to our reputation and prepare response strategies.
• Support real-time crisis communications, managing sensitive issues with a calm and strategic approach.

Measurement and Reporting:

• Track the performance of communication initiatives and prepare reports for leadership.
• Use key performance indicators (KPIs) to evaluate the impact of campaigns and identify areas for improvement.

Required Qualifications

• Experience: 5-7 years of experience in communications, public relations, or a related field, ideally within a tech or fast-paced industry.
• Education: A bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; a master’s degree is a plus.
• Skills:
  • Strong writing and storytelling ability, with experience crafting messages for diverse audiences.
  • Analytical skills to measure campaign success and apply insights.
  • Project management skills, with the ability to handle multiple projects simultaneously.
  • Knowledge of digital communication tools and platforms, including social media, content management systems, and analytics software.
  • Familiarity with our products, services, and core values is beneficial.
• Personal Attributes:
  • Excellent interpersonal and networking skills, with a diplomatic and collaborative approach.
  • Highly adaptable, quick-thinking, and able to work well under pressure.
  • A strategic mindset with attention to detail and an understanding of the bigger picture.

Preferred Qualifications

• Experience in crisis communication and reputation management.
• Prior work experience in a global or large-scale organization.
• Demonstrated success in working with executives or senior leadership.

Expected Outcomes

• Creation of cohesive, effective communication strategies that enhance our reputation and support business objectives.
• Positive stakeholder engagement with clear, impactful messaging that resonates across audiences.
• Strong contribution to our overall communication efforts and alignment with brand values and objectives.