Strategic Communications Manager (DOCX, 174.4KB)

Mapyx Limited; Newcastle upon Tyne; Hybrid; GBP 62,000 - 73,000; Full time

Job description

NHS Business Services Authority

About

The NHSBSA values and respects the diversity of its employees and aims to recruit a workforce which reflects our diverse communities. We welcome applications irrespective of people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances. We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including an invitation to the first stage of the selection process and consideration of reasonable adjustments for people who have a disability.

The NHSBSA will not normally re-engage a former employee in any capacity including in a self-employed/consultancy capacity; through an agency; in a temporary or permanent post or to a supply list, for a period of 12 months after the redundancy date.

Key details

Location:
Stella House, Goldcrest Way, Newcastle-upon-Tyne, NE15 8NY

Contract type & working pattern:
Permanent, Full time - 37.5 hours per week

Salary:
£62,215 - £72,293 per annum

Specialty:
Communications and Marketing

Job Overview

If you have significant experience of brand management, and are an excellent copywriter and proofreader, we have the opportunity for you! We're looking for a Strategic Communications Manager to join our team in Newcastle. It's a great chance to take the next step in your career!

You’ll be part of our Communications and Marketing senior team, expert in use of our brand, ensure our key publications reflect our tone of voice and develop a strategy to promote these externally. You’ll work with senior managers to identify external opportunities to enhance our reputation e.g. conference speaking, exhibiting at exhibitions, awards entries, case studies etc.

You’ll lead on our employee value proposition (EVP) for the wider Communications and Marketing team, which will include working with our Talent Acquisition team and our wider team on recruitment marketing campaigns.

You’ll provide inspiring leadership for a small team of creative design and marketing and events professionals. You must be passionate about what you do and encourage creativity in others!

What do we offer?

• 27 days leave (increasing with length of service) plus 8 bank holidays
• Flexible working (we are happy to discuss options such as compressed hours)
• Hybrid working model (we are currently working largely remotely)
• Career development
• Active wellbeing and inclusion networks
• Excellent pension
• NHS Car lease scheme
• Access to a wide range of benefits and high street discounts!

Detailed Job Description And Main Responsibilities

1. Developing and maintaining excellent working relationships with the wider Communications and Marketing team, and Senior Managers at the NHSBSA.
2. Developing, implementing and evaluating a brand strategy and approach for the NHSBSA in collaboration with the broader team.
3. Protecting and promoting the NHSBSA identity, providing guidance to the organisation on its use and developing and implementing a strategy for its misuse.
4. Leading the EVP project from the Communications and Marketing team perspective and developing guidance weaving the EVP in where appropriate as part of the corporate brand.
5. Working closely with the People team, internal communications and engagement team and digital and social media team to embed the EVP, ensuring appropriate use of brand and narrative as well as bringing the colleague experience to life.
6. Quality assuring press releases, media responses and collateral within your corporate area to ensure appropriate tone of voice and that the wider NHSBSA narrative and key messages are reflected where appropriate.
7. Writing, editing, proofreading and co-ordinating complex internal and external publications for example the NHSBSA annual report and accounts, case studies and marketing collateral to ensure the NHSBSA's narrative and tone is reflected.
8. Managing the commissioning process for external design work, photography or video to ensure high quality and best value for money.

Person Specification
Essential Criteria:

• Knowledge and experience of managing high-profile brands, ideally management of a corporate brand in a professional communications/marketing environment.
• Ability to operate dynamically in an environment of change and manage and prioritise multiple programmes of work.
• Proven ability to work collaboratively with clients to understand communications challenges and design innovative solutions.
• Strong team player, committed to an ethos of continuous improvement including championing work-based learning, self-development and talent management to enhance organisational capability.
• Excellent writing, editing and proofreading skills for both internal and external publications.
• Strong leadership qualities with experience in persuading and negotiating with organisational leadership, and coaching and developing direct reports and colleagues.
• Specialist media handling skills - demonstrable success in the handling of high profile, complex, sensitive issues with potential to damage reputation.
• Budget, resource planning and supplier management experience.
• A positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Good understanding of data and audience insight to inform communications activity.

Desirable Criteria:

• Understanding of how an Arms Length Body operates and governance procedures.
• Understanding of intellectual property protection, including copyright and trademark law.
• Commercial experience, including contract management, quality control and commercial scrutiny.