Store Experience Design & Global Shop Fit Senior Manager

Store Experience Design & Global Shop Fit Senior Manager

The Body Shop

Location: Brighton

Salary: GBP 100,000 - 125,000

Contract Type: Regular/Permanent

Your role in a nutshell

To operationally lead the Global Marketing Store Experience Design & Shop-fit programme to deliver commercially viable, best in class Retail Shop-fit solutions that are flexible/scalable to suit our diverse real estate and 3rd party requirements. Working closely with the CMO and Brand Experience Director to innovate and evolve creative, highly effective Experiential omnichannel experience solutions that drive traffic to store and exceed expectations in store.

CUSTOMER CENTRIC RETAIL CONCEPT EVOLUTION AND DEVELOPMENT

• Working closely with CMO and Brand Experience Director, develop strategies to elevate TBS store concepts. Deliver high impact, ownable and aspirational customer experiences in Retail. Critically review and evolve experiential solutions to address Gen I positioning.
• Realise creative opportunities to ensure the brand is where the customer is. Build templates to share initiatives globally with our markets.
• Optimize omnichannel experiences (physical – digital) and continually assess solutions for delivery of communications in store (pricing, messaging, tone of voice, music, scent, etc).
• Trend monitoring, and expert set up of innovation/vision projects to re-set the brand profile.

More about the role

RETAIL DEPLOYMENT STRATEGY AND PROGRAMME

• Create cost efficient, tailored plans for different retail tiers (high st, mall, outlets, transit, tourist, pop up etc.) to address customer needs and maximise profitability.
• Lead procurement activities including selection, onboarding and managing supplier relationships (creative and experiential agencies, freelancers, manufacturers etc.).
• Briefing and managing agencies to create and deliver these projects on time and on budget.
• Build and manage project budgets ensuring commercial viability and ROI.
• As global expert function, create guidelines, share best practice, and guide markets to enable local execution.

FRAMEWORKS AND GUARDRAILS

Ensure TBS guidelines/specs/ethical requirements adhered to & TBS brand maintained.

What we look for

• Demonstrates leadership capability.
• Manages complexity, multiple stakeholders & fast paced change.
• Strong organisational and influencing skills and attention to detail.
• Understanding of Global Marketing and Brand vision.
• Sensitivity to The Body Shop aesthetic.
• Ability to take initiative, ownership, accountability for the project.
• Strong analytical skills & strategic awareness.