Sr. Marketing Manager - Travel Loyalty Provider (Penang)

Qualifications

Qualifications and Requirements:

• Bachelor's degree in marketing, business, or a related field
• 10+ years of experience in marketing, preferably within the travel or cruise industry
• Proven track record of successful marketing campaign execution
• Strong leadership and team management skills
• Excellent communication and presentation abilities
• Proficiency in marketing automation tools and data analysis software

Responsibilities

Strategic Marketing Planning:

• Creating and implementing a strategic marketing plan aligned with overall company goals and objectives.
• Identifying target market segments and developing tailored marketing campaigns to reach them.
• Analyzing market trends and competitor activity to inform marketing strategies.
• Setting marketing budgets and managing expenditures effectively

Campaign Development and Execution:

• Overseeing the development and execution of multi-channel marketing campaigns across various platforms like digital, print, social media, and email.
• Designing creative assets and messaging that resonate with target audiences.
• Managing the production and distribution of marketing materials such as brochures, website content, and promotional videos.

Trade Partnerships and Sales Support:

• Building and maintaining strong relationships with travel agents and key industry partners.
• Developing co-marketing initiatives and incentive programs for travel agents.
• Providing sales teams with marketing materials and support to maximize bookings.

Brand Management:

• Maintaining a consistent brand image across all marketing communications.
• Developing and managing brand guidelines.
• Monitoring brand reputation and addressing any issues proactively.

Performance Analysis and Reporting:

• Tracking key marketing metrics like website traffic, lead generation, conversion rates, and ROI.
• Analyzing data to identify areas for improvement and optimize marketing campaigns.
• Preparing regular marketing reports for senior management.

Required skills and qualifications:

• Proven experience in marketing leadership roles, ideally within the travel or hospitality industry.
• Deep understanding of digital marketing strategies and tactics.
• Strong analytical skills and ability to interpret data to inform decision making.
• Excellent communication and presentation skills to effectively collaborate with cross-functional teams.
• Experience managing budgets and allocating resources effectively.
• Knowledge of the cruise industry, including different itinerary types, onboard amenities, and target demographics.