Sports Marketing Manager, EMEA

Business Unit: Store Support Centre (SSC)

lululemon is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

About The Role

The Sports Marketing team at lululemon is responsible for building authentic, long-term relationships with best-in-class athletes, trainers, & yogis and offering a win-win partnership that brings to life shared values and purpose. The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon.

This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.

Core Responsibilities

1. Lead the regional Sports Marketing team to innovate, strategise & identify a best-in-class Ambassador bench in EMEA that grows brand awareness, familiarity and equity.
2. Ensure excellent working relationships with Ambassadors including negotiating, monitoring and off-boarding contracts and driving optimum output for all parties.
3. Work cross-functionally with regional colleagues to elevate, amplify & leverage Ambassadors to drive business growth. Develop optimum internal processes to support.
4. Develop a strong working relationship with the global Sports Marketing team, ensuring strategic consistency in region and collaboration on visiting global Ambassadors.
5. Set and uphold standards for the recruitment of Store Ambassadors.
6. Support franchise partners to live into the key principles of the lululemon Ambassador programme.
7. Manage annual strategies, reporting and budgets.
8. Lead and develop a high performing team (3+) across geographies. Create a culture of equity and belonging for all.

Finer Print

1. 8+ years experience in Sports Marketing and athlete management.
2. A passion for sport and fitness including a strong network of industry contacts.
3. Team management experience.
4. Written, presentation and verbal communication skills.

Must Haves

1. Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
2. Deep understanding of the power of connection and relationships within the community.
3. Pioneering self-starter, motivated by doing things differently and participating in an innovative, goals-oriented environment.
4. An inclusive & equitable mindset, listening intently and communicating with honesty and empathy.
5. Experience in enrolling, inspiring, influencing and bringing out the best in others.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment.

While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.