Sports Marketing Lead (Australia & New Zealand)

Sports Marketing Lead (Australia & New Zealand)

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We focus on creating positive change to build a healthier, thriving future, including creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Australia & New Zealand Community team is responsible for pioneering brand advocacy in new markets and strengthening resonance in existing markets through an innovative mix of traditional marketing and grassroots community building.

A day in the life:
This role drives significant brand and product category growth in market through the strategic marketing of ambassadors, partners, and athletes. Responsibilities include:

• Supporting the Area Community Manager in executing Partnership and Athlete strategy across Australia and New Zealand.
• Identifying, onboarding, and maintaining successful relationships with partnerships and athletes.
• Being the key point of contact for new partnership or athlete requests.
• Identifying opportunities for program growth.
• Executing the marketing activation plan and calendar for athletes and partners.
• Building the framework and strategy for athlete storytelling across channels.
• Creating and monitoring key metrics to show program impact.
• Creating strategic priorities and deliverables for commercial partnerships.
• Understanding athletes’ technical product needs and showcasing the brand & product.
• Staying updated on trends in fitness, athletes, sports marketing, and subculture.

• Bachelor's Degree required (Marketing or similar business-related field).
• 5+ years of experience in sports or athlete marketing or commercial partnerships.
• Strong understanding of the Australian & New Zealand sporting landscape.
• Excellent written and verbal communication skills.
• Organized, responsible, and flexible in a fast-paced environment.
• Ability to prioritize work and perform multiple tasks simultaneously.
• Proven capacity to form strategic partnerships and build interpersonal relationships.

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness.
• Leads with courage.
• Fosters connection by putting people first.
• Integrates fun and joy as a way of being and working.

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program supports you in achieving your goals and focuses on the things you love. In addition to competitive base pay and a team-based bonus program, we offer paid time off, generous employee discounts, fitness/yoga classes, and personal and professional development programs. Note: availability of these benefits may be subject to your location & employment type.

Only those applicants under consideration will be contacted. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

For individualized support, email us at accommodations@lululemon.com. Please include the position title, location, and the nature of your request.