Special Projects Manager, Brand Image EMEA

Ralph Lauren Corporation; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Special Projects Manager, Brand Image EMEA

Ref #: W160320

Department: Creative Services

City: London

State/Province: London

Location: United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Brand Image Manager oversees the development and execution of special projects across full price stores across EMEA. They are responsible for conceptualizing, designing, sourcing, managing production and supervising installations for key product initiatives and events, focusing on enhancing the brand's visual presence and operational efficiency.

The ideal candidate needs to have a strong Visual Merchandising/Creative design background and have great attention to detail, creativity, understanding of magic/logic balance, strategic thinking, and people skills.

1. Translate product and sales objectives into creative strategies/briefs that adhere to all standards of the Ralph Lauren brand.
2. Manage calendar of special projects, planning and overseeing all installations to activate the balance of ‘magic and logic’.
3. Compile a creative brief and manage a “to-do” list per project. Partner with key business counterparts to ensure implementation on time, on budget and with a clear roadmap for all parties to understand progress.
4. Manage Capital/expense budget associated with all projects.
5. Liaise with Marketing teams for all Special projects and initiatives with the ability to speak on all aspects.
6. Handle project from design to execution. Manage the procurement and compilation of creative and aesthetic elements for each project. Research, identify and utilize multiple vendors and resources for props, decorative elements and set building.
7. Manage schedule and coordinate the different vendors/counterparts to ensure efficient use of time/resources and minimum store disruption during trading hours.
8. Take responsibility for staying up to date with product delivery/install dates, regional budgets, new marketing events/initiatives and key EMEA projects across other creative channels.
9. Help compile images and information for BI decks to share with the business.

Experience, Skills & Knowledge

1. Strong visual merchandising and creative design with a luxury goods retailer.
2. Strong project leader. Strategic, extremely creative yet business savvy. Proactive, resourceful, can-do attitude.
3. Excellent people and communication skills. Great ability to build effective relationships with internal and external business partners.
4. Demonstrated ability to balance planning, installations, and maintenance on a rolling calendar, managing multiple projects simultaneously.
5. Excellent project/budgetary management and organizational skills.
6. General computer proficiency to include Design software’s, such as Sketch-up and Photoshop.
7. Ability to conduct installations outside of standard working and retail store hours (e.g. evenings and weekends).
8. Ability to manage & travel to multiple stores/locations across the EMEA.
9. Passion and affinity for the Ralph Lauren Brand.