Social Solutions Manager

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Social Solutions Manager, UK
Location: London
Reports to: CSM Lead, UK

Are you passionate about social media and ready to spearhead the development of a game-changing offering in the UK market? Join us as a Social Solutions Manager to take ownership of our social media operations, manage and inspire a talented team, lead innovative campaigns and drive meaningful engagement across diverse platforms.

About the Role

As the Social Solutions Manager, you will be at the forefront of our social media strategy in the UK market. You'll manage and grow a portfolio of clients, ensuring they receive the best possible service while driving retention, growth, and satisfaction. This role is perfect for someone who thrives in a fast-paced, dynamic environment, enjoys people management and is eager to develop new offerings that will shape the future of social media marketing at and beyond Channel Factory.

Key Responsibilities

1. Onboarding and Developing New Paid Social Clients:
   Lead the onboarding of first-time social media clients, ensuring they are thoroughly educated on our processes and strategies. Develop tailored social media campaigns for new clients, guiding them through the initial stages to ensure a strong foundation for success. After successfully launching and stabilising the initial campaigns, facilitate a smooth handover to the Client Solutions Manager for ongoing management and support. Coordinate with social media representatives from various platforms to secure the necessary support and resources.
2. Campaign Management & Reporting:
   Launch, maintain, and optimise social media campaigns, ensuring they meet client objectives and key performance indicators (KPIs). Generate detailed campaign reports, providing insights on overall metrics, wins and areas for improvement. Monitor campaign pacing and KPI performance, conducting ongoing discussions with relevant internal teams and clients to address any issues proactively.
3. Client Growth & Retention:
   Collaborate with the Client Solutions Management team to expand your client portfolio by focusing on retention, growth, renewals and satisfaction. Maintain and grow your own client stock, ensuring a proactive approach to client needs and staying ahead of potential challenges. Respond with urgency to general client requests, utilising a deep understanding of all internal systems to provide effective solutions.
4. Team Management & Collaboration:
   Manage CSMs working on social to help mentor, train and develop the team. Support CSMs with daily tasks and contribute to the overall success of the team. Lead the onboarding and training of internal teams on various social media platforms, from planning to reporting. Work on improving internal processes for social media workflows, ensuring efficiency and effectiveness. Work closely with the Business Development team to ensure alignment on social media strategies.
5. Industry Expertise & Knowledge Sharing:
   Stay up-to-date with the latest trends, ad formats, and advancements in the social media space. Regularly update the wider team on trends and developments across social media platforms. Maintain a thorough understanding of third-party possibilities and implementations across social media.

Qualifications

1. Strategic Expertise: 5+ years of experience in paid social media management or a similar role, with a deep understanding of how to develop and execute strategies that drive client success. Experience at a tech publisher or digital media agency is a plus.
2. In-Depth Platform Knowledge: Advanced knowledge of social media platforms, with a particular focus on the intricacies of paid social campaigns, media buying on bidding models and comprehensive campaign management.
3. Client-Focused Strategy Development: A natural relationship builder who excels at understanding client needs, crafting tailored strategies, and delivering exceptional service that addresses the specific challenges and opportunities within social media.
4. Organisational Excellence: Highly organised and detail-oriented, capable of managing multiple projects simultaneously while maintaining a high standard of professionalism, integrity and ethics.
5. Effective Communication: Strong verbal, written, and interpersonal communication skills, with the ability to articulate complex social media strategies to clients and collaborate effectively with cross-functional teams.
6. Analytical Proficiency: Strong data-driven mindset with the ability to analyse complex metrics and translate them into actionable strategies. Proficient in using Excel for calculations, pivot tables and data visualisation to inform decision-making.
7. Certifications: Social Media certifications are a plus.

Join us and be a part of something exciting-where your expertise and creativity will drive the future of social media marketing in your market. Apply now to help us shape the future!