Social Media Strategist

ABOUT THE ROLE

The Social Media Strategist is a highly motivated professional with expertise in social media strategy, content production, and platform-specific optimization, blending both creative and analytical skills. This global role is key to the Marketing team, responsible for shaping and executing a robust social media strategy that strengthens the company’s voice, enhances brand perception and engages target audiences across multiple platforms.

Reporting to the VP of Brand & Communications, the Social Media Strategist will lead social storytelling and content distribution initiatives to increase brand awareness, drive engagement, and support business growth.

What you’ll do:

• Lead the development and execution of social media plans for impactful marketing campaigns, events, and strategic initiatives.
• Write, schedule, and refine social media content that reflects our brand voice, tailoring messaging for each platform.
• Produce high-quality social assets (including static and video - ie. Reels), collaborating with the design team to ensure brand-aligned aesthetics.
• Drive platform-specific strategies (LinkedIn, Instagram, Twitter, YouTube), using performance insights to optimize tactics.
• Conduct in-depth analysis of social media performance, extracting insights for optimization and KPI reporting.
• Establish and refine a hashtag strategy, assessing its effectiveness to enhance content discoverability and engagement.
• Develop and implement localized and global social plans, ensuring a consistent brand presence across markets.
• Collaborate with broader marketing teams to maintain an aligned and streamlined social media workflow.
• Oversee community management and maintain brand-aligned audience responses and engagement.
• Act as a key point of contact for social listening, identifying trends and opportunities in the fashion, luxury, and beauty sectors.
• Build and execute holistic, multi-week social media campaigns to promote key assets like reports and whitepapers, extracting insights and crafting targeted storytelling to engage and attract diverse buyer personas.
• Continuously improve content production processes, ensuring the correct tools are in place to provide efficient and timely delivery of social media initiatives.

ABOUT YOU

Who You Are:

• 3-5 years of experience in social media management, or a related field, with a proven track record of leading successful content and social strategies.
• Possess a keen eye for design with strong graphic design skills, experienced in tools like Canva, and skilled in curating visually compelling assets.
• Strategic expertise to develop and execute a social media strategy that aligns with business goals and drives measurable results.
• Excellent communication skills with exceptional writing, editing and storytelling expertise, with an eye for detail and a passion for creativity. English native preferred.
• Deep understanding of social media platforms, audience engagement strategies and emerging trends.
• Data-driven mindset, skilled in using scheduling platforms and analytics tools to measure content and social performance and make data-informed decisions.
• Experience or strong interest in fashion, lifestyle, and beauty industries, with a deep understanding of their dynamics and trends is preferred. Experience in B2B or Saas/tech is a plus.

Core Skills & Competencies:

• Skilled collaborator who can work cross-functionally to align social media with broader business goals.
• Strong organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Proactive and solution-oriented mindset.
• Creative thinker, always seeking to break the mold and find new ways to drive growth and success.

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE MARKETING TEAM

We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – and we always work collaboratively to understand each other in a "global" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns to attract the Launchmetrics' target audience.

OUR RECRUITMENT PROCESS

1. Meet & Greet with your manager, our VP Brand & Communication.
2. Meet & Greet with another senior marketing leader, our VP Marketing.
3. Cultural Fit Interview with marketing team members.
4. Skills Assessment, present a case study project to our Chief Marketing Officer.

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.

OUR COMMITMENT

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.