Social Media Marketing Specialist

Salary: £30,000 per year

Position Type: Full-time

Location: In-office

Job Description

Overview: We are seeking a dynamic and creative Social Media Marketing Specialist to join our team. This role will be responsible for developing and implementing social media strategies to increase brand awareness, engage our target audience, and drive traffic to our digital platforms. The ideal candidate will have a passion for social media, a deep understanding of various platforms, and a track record of successful campaigns.

Key Responsibilities

1. Social Media Strategy: Develop and execute social media marketing strategies to achieve the company's goals, including brand awareness, engagement, and lead generation.
2. Content Creation: Create and curate high-quality, engaging content for various social media platforms, such as text, images, videos, and graphics.
3. Community Engagement: Actively engage with our social media community, respond to comments and messages, and foster a positive online presence.
4. Audience Research: Conduct market research and identify target audience demographics and interests to tailor content and campaigns effectively.
5. Campaign Management: Plan and execute paid advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
6. Analytics and Reporting: Monitor and analyze social media metrics and KPIs to assess campaign performance, gather insights, and make data-driven improvements.
7. Trends and Innovation: Stay up-to-date with the latest social media trends and best practices to ensure our strategies remain cutting-edge.
8. Collaboration: Work closely with cross-functional teams, including content creators, graphic designers, and marketing, to ensure a cohesive brand message.

Qualifications

1. Proven experience in managing and growing social media accounts for businesses.
2. Strong knowledge of social media platforms, algorithms, and best practices.
3. Proficiency in social media management tools and analytics platforms.
4. Excellent written and verbal communication skills.
5. Creative mindset with the ability to think outside the box.
6. Data-driven with the ability to interpret analytics and adjust strategies accordingly.
7. Strong project management and time management skills.
8. Graphic design and video editing skills (a plus).

Benefits

1. Competitive salary and performance-based bonuses.
2. A collaborative and innovative work environment.
3. Opportunities for professional development and growth.
4. Casual dress code and flexible work hours.

If you're passionate about social media marketing and want to join a dynamic team dedicated to driving online presence and engagement, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your relevant experience and ideas for social media strategy.