Social Media Marketing Manager

Travel Trade Recruitment; Hockley; Hybrid; GBP 30,000 - 50,000; Full time

Job description

Want to try your luck with a new marketing role? If you play your cards right, you could win this amazing new job opportunity.

Do you have experience working for a raffle, lotto, prize, rewards, or the gambling industry and understand the regulations of safety gambling rules for advertising and marketing?

This leading online competitions and raffles platform offers the opportunity to take part in competitions and win fantastic prizes, ranging from electronic gadgets to luxurious vacations.

As a Social Media Marketing Manager, you will play a crucial role in shaping, planning, executing, and overseeing the strategy behind prize-driven promotions and competitions to boost customer engagement, generate leads, and ensure all competition and prize promotions comply with local laws, rules, and regulations.

Job Description:

• Develop and implement engaging prize and competition campaigns aligned with company objectives and customer engagement goals.
• Create engaging, relevant, and creative content (posts, images, videos, stories, etc.) for various social platforms - Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Plan and execute cross-channel promotional strategies to create buzz and maximize participant engagement.
• Define clear objectives for each competition or prize promotion, ensuring it aligns with brand and sales goals.
• Collaborate with creative teams to develop attractive prize concepts, promotional materials, and competition themes.
• Drive awareness and participation through email, social media, digital ads, influencer partnerships, and other marketing channels.
• Create engaging content, including posts, videos, and emails, to promote competitions and prizes.
• Optimize campaigns for the highest reach and conversion, including drafting compelling copy and offers.
• Work closely with legal teams to ensure all competition and prize promotions comply with local laws, rules, and regulations.
• Prepare and review official rules, terms, and conditions for competitions.
• Manage and oversee participant data, ensuring compliance with privacy policies.
• Track and analyze key performance indicators for each competition or prize campaign (e.g., participation rate, website traffic, conversion rates, social engagement).
• Regularly report on campaign results and provide insights on future improvements.
• Manage the budget for prize promotions and ensure efficient allocation of resources for maximum impact.

Experience Required:

• Proven experience as a Social Media Marketing Manager.
• Experience within promotions, prize or competition-based campaigns.
• Strong understanding of digital marketing and social media strategies.
• Excellent communication, project management, and organizational skills.
• Knowledge of legal requirements for competitions and promotions.
• Experience with digital tools for creating promotional content (e.g., Canva, Adobe Suite).

Package:

• A competitive basic salary depending on experience.
• Bonuses.
• South Essex / hybrid.

INTERESTED?

Please follow the instructions to apply attaching your CV! For any further information please call 0203 8879444 or email [e-mail].