Social Media Marketing & Content Creator

Global University Systems; London; On-site; GBP 80,000 - 100,000; Full time

Job description

LCCA is a contemporary institution, offering a range of programmes. Our students embark on a journey which is designed to meet their academic and personal demands. At the very heart of our vision is a student-centered learning and teaching methodology which is progressive, forward-thinking, modern, and designed to meet our learners’ needs.

Our academic team consists of modern, progressive, professionals who have what it takes to motivate students from a variety of backgrounds, to inspire belief in students who are striving for professional and personal recognition and to drive students towards successful lives.

You will have a distinct skill set; a ‘can-do’ attitude - and should demonstrate the consistent ability to put the core elements of our learning and teaching philosophy into practice, both in the strategic implementation of experiential teaching activities and in the management of high-class teaching delivery.

The underpinning philosophy of LCCA is as follows:

• Through experiential teaching we aim to provide students with a ‘real-life’ skill set which is transferable out of the classroom and into the world of work.
• Through ‘chunked learning’ we aim to ensure students are thoroughly engaged and motivated by their teachers.
• Through ‘deliberate reflection’ we aim to get students thinking about their role in the learning experience and to embed their knowledge for future use.
• Through regular and precise feedback, we aim to offer students ways to improve their skills and knowledge on a daily basis.
  
  

Position:

The Social Media Marketing & Content Creator will play a key role in enhancing LCCA’s digital presence, engaging with students and industry professionals, and growing our reach across platforms. This individual will create engaging content, manage online communities, and strategize to maximize content visibility and performance.

Content Creation

• Plan and execute filming days on campus to capture student experiences and class interactions.
• Conduct student and faculty interviews, capturing insights and success stories.
• Develop engaging content, including video trends, reels, TikToks, and behind-the-scenes footage.
• Collaborate with creative teams to ensure high-quality visuals and storytelling.
  
  

Community Management

• Monitor and respond to comments, messages, and interactions across social platforms.
• Share user-generated content and engage with student posts.
• Foster an interactive online community by encouraging discussions and feedback.
  
  

Audience Reach & Growth

• Secure social media collaborations and tag partnerships with artists, influencers, and alumni.
• Ensure LCCA content is featured in artist stories and relevant industry conversations.
• Plan and execute viral content strategies to maximize engagement and exposure.
  
  

Content Planning & Scheduling

• Develop and maintain a structured content calendar across Instagram, TikTok, YouTube, LinkedIn, and Facebook.
• Schedule and optimize content for different platforms while ensuring consistency.
• Adapt strategies based on audience engagement and platform trends.
  
  

Performance Analysis & Reporting

• Set and track performance targets for engagement, reach, and video views.
• Analyse content performance to determine best and worst-performing posts.
• Conduct competitor analysis to benchmark LCCM’s digital presence within the industry.
• Use data insights to refine and optimize content strategies.
  
  

Requirements:

Experience

Essential

• Keen interest and knowledge fashion, fashion media, computer games, graphic design, hospitality and/or entrepreneurship.
• Understanding of live event coverage (Instagram Stories, Twitter threads, etc.).
• Experience of researching and running interviews of industry experts.
• Ability to bring in and experience of engaging with industry speakers and social influencers.
  
  

Desirable

• Experience in higher education marketing
• Experience working with /in fashion, media, games or hospitality
• Previous success in creating engaging content
  
  

Knowledge & Skills

Essential

• Strong understanding of social media trends, video editing, and platform best practices.
• Experience with social media management tools (e.g., Later, Hootsuite, Meta Business Suite).
• Skilled in content creation, including photography, videography, and video editing.
• Ability to engage with audiences through creative storytelling.
• Knowledge of social media trends, algorithms and engagement strategies.
• Understanding of how to engage event audiences before, during, and after events, including knowledge of user behavior and digital marketing trends.
• Knowledge of tools and software necessary to do the job i.e. scheduling platforms, native platforms familiarity, video and photo editing software i.e. Adobe Creative Cloud, Canva etc.
  
  

Desirable

• Knowledge of the music industry, key players, and audience preferences.
• Understanding of live event coverage (Instagram Stories, Twitter threads, etc.).
• Familiarity with stage setups, sound equipment, and music performance environments.
• Experience of content production and editing
  
  

Other information:

Qualifications/Education

Essential

• A bachelor’s degree in marketing or equivalent or relevant experience
  
  

Desirable

• CIM qualification or equivalent certification in digital marketing.