Social Media Manager

About us
Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront. Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into. A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker.

The Role
The Social Media Manager will play a pivotal role in developing Club L London’s global campaign and social strategy managing and directing the social and content team. The Social Manager will work closely with the Brand Director and Head of Creative to ensure a first in class campaign roll out across all social touch points maximising reach, engagement as well as driving the Club L brand vision forward. As the Social Manager you will be social media-obsessed with your finger closely on the pulse of the fashion and emerging digital trends. Working collaboratively with the Brand Director you will develop the social media strategy with the aim of driving brand awareness, trust, follower growth, engagement, and revenue. Leading the strategy execution.

Responsibilities

1. Work closely with the Brand Director to develop and deliver the brands’ social media strategy, setting KPIs relevant to each channel against brand and commercial objectives, such as increasing following and engagement.
2. Utilise your knowledge of key social platforms, including but not limited to, Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat.
3. Conceptualising innovative and unique social concepts that compliment Club L’s key shoots building on the initial campaign concept. Mapping out these campaigns across each social channel in line with the brand vision and campaign strategy and managing end to end.
4. Monitor, track, analyse and report on social performance, using tools such as Google Analytics & Platform insights.
5. Research current benchmarks, analyses customer trends, developments in social media platforms, digital technologies, and competition analysis to plan our campaigns and achieve the maximum ROI.
6. Suggest and implement new ideas and growth techniques to drive follower growth, develop brand awareness, increase reach among our community and engagement per post.
7. Maximise trading and growth opportunities throughout global territories.
8. Lead on the creation of new, trending content in response to viral trends. Ensuring quick execution across content outreach and/or internal content creation.
9. Sources and implements commercially driven brand partnerships.
10. Collaborate with the Outreach team to source and manage content collaborators to create bespoke assets for channels.
11. Support brand and PR team in creating content at events.
12. Ensure a consistent TOV across all channels in line with brand.
13. Work closely with the Customer Services team to monitor feedback across our social channels and advise on the best response in the brand's TOV.
14. Excellent communication skills able to collaborate cross-functionally across Marketing, Creative, Merchandising and eCommerce.
15. Lead the social media team, setting quarterly objectives and development plans.

More About You

1. Experience of delivering social strategies focused on brand awareness, follower growth, engagement, community building, and creating hype on our social channels.
2. Ability to work at both a strategic, tactical & operational level.
3. Strong project and campaign management skills with an analytical approach to key metrics.
4. Strong editing skills inc. but not limited to reels, video, production app.
5. Creative thinker who is passionate about developing new and engaging social ideas, always looking at new content and actively making suggestions.
6. Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands.
7. Flexible and enjoy working in a high pace, fast moving and changing environment.
8. Preferred experience within premium brands or agency.
9. Experience in managing and developing a team, with good workflow & process implementation.
10. Excellent communication skills with an inspiring and empowering leadership style.

What's on offer?

1. Bi-annual bonus scheme.
2. 25 days' annual leave (plus bank holidays).
3. Extra day off for your birthday.
4. Flexible working hours around core hours of 10-4.
5. Cycle to work scheme.
6. Enhanced pension contribution.
7. Enhanced maternity policy.
8. 40% staff discount.
9. Healthcare Cashplan.
10. Free onsite gym.
11. Social events.