Social Media Manager

Social Media Manager

LinkedIn Specialist

Liverpool

£35,000+ Performance-Based Bonus

We are seeking a skilled and experienced LinkedIn Specialist to manage and enhance our clients' presence on the LinkedIn platform for a waste management company.

The ideal candidate will have a deep understanding of LinkedIn's features and tools and a proven track record in leveraging the platform for business growth.

The role involves setting up and optimising profiles, creating engaging content, developing a strategy to grow our network, running targeted ad campaigns, and reporting on key metrics to ensure conversion into sales opportunities.

Key Responsibilities of the Social Media Manager:

• Set up and professionally optimise LinkedIn profiles for team members and the organisation.
• Ensure that profiles are consistent, up-to-date, and reflect our brand identity and values.
• Create compelling and relevant content tailored to the audience, including articles, posts, and updates.
• Utilise relevant hashtags and keywords to increase visibility and engagement.
• Schedule and manage regular content posting to maintain an active presence on LinkedIn.
• Design and implement a comprehensive strategy to grow our LinkedIn following in key sectors.
• Identify and engage with potential clients, partners, and industry influencers.
• Use LinkedIn's tools and features, such as groups and events, to foster community and engagement.
• Plan, execute, and manage targeted LinkedIn ad campaigns to reach specific audiences.
• Monitor ad performance and make adjustments to maximise ROI.
• Collaborate with the marketing team to align ad campaigns with overall marketing objectives.
• Track and analyse key metrics related to LinkedIn activity, such as engagement rates, follower growth, and ad performance.
• Report back regularly with insights and data to assess the effectiveness of strategies and campaigns.
• Provide actionable recommendations to improve conversion rates and generate sales opportunities.

Qualifications of the Social Media Manager:

• Proven experience managing and optimizing LinkedIn profiles and content.
• Demonstrated success in running LinkedIn ad campaigns and growing a professional following.
• Strong understanding of LinkedIn's algorithms, tools, and best practices.

Skills & Abilities of the Social Media Manager:

• Excellent communication and writing skills, with a talent for crafting engaging content.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Familiarity with digital marketing strategies and tools.
• Ability to work independently and manage multiple tasks effectively.

Benefits of the Social Media Manager:

• Competitive salary of £35,000 per year.
• Performance-based bonus structure.
• Opportunities for professional growth and development.
• Flexible working environment.

If you are interested in being put forward for the Social Media Manager role, please send your full CV to Ella at Lupa Recruitment.