Social Media Manager

About The Role

Are you a Social Media Manager or Executive looking for experience in healthcare?

Do you love to manage and create content strategies to support key marketing campaigns, making key recommendations to drive relevant engagement?

Do you enjoy creating engaging content for a variety of B2B and B2C audiences?

Role summary:

We have an exciting opportunity for a Social Media expert to join our team for a 12 month FTC.

Skills/Responsibilities:

Reporting to the Head of Strategic Campaigns, this role will manage the strategy and delivery of the day-to-day social media marketing activities across B2B and B2C audiences which support the aims and objectives of NHS Professionals (NHSP) and its associated brands. The post holder will help to shape the evolving goals of the Marketing & Brand team, and work with wider key functions such as Product & Change, International, Business Development and Implementation, to ensure social media channels are following up-to-date guidelines and that digital and content channels are utilised fully.

This role will:

• Be responsible for the overall content strategy across all social media channels for NHS Professionals and Doctors Direct;
• Lead the business in the management and delivery of effective communications through social media platforms;
• Support the management of the marketing executives, training and guiding on responsibilities;
• Support the business by developing effective content calendars for our digital platforms;
• Provide insight and support for brand management with BAU marketing collateral in line with tone of voice and brand guidelines that are adhered to across social media platforms;
• Improve engagement with internal and external stakeholders by improving online and internal communication for NHSP audiences, creating new social media processes and a prominent online presence. Engage with senior leaders across the organisation with social media strategies and best practices;
• Supervise and help create regular competitor analysis;
• Keep up to date with digital industry trends through regular reporting.

The role is hybrid with the option to work from home but you will be required to attend on-site in-person meetings as required in Hemel Hempstead and/or London and be flexible to attend the office when working on associated campaigns.

About The Candidate

To be successful in this post you will need to:

• Be able to analyse and interpret customer insights and feedback;
• Bring creativity to bear on NHSP’s brand management opportunities, working with designers, digital specialists and others;
• Effective risk management of organisational reputation;
• Successful delivery of agreed marketing activity;
• Be able to present accuracy of content and production of marketing assets in line with brand guidelines;
• Manage delivery of work by suppliers to agreed brief;
• Be fully comfortable in handling social media data and reports;
• Understand pay per click and data interpretation;
• Be experienced in handling social media accounts inclusive of LinkedIn, Instagram and Facebook and understand their associated audience.

About Us

In return for your commitment, we will offer you some fantastic benefits:

• Generous annual leave allowance - 27 days per year, plus bank holidays;
• A commitment to talent management & development;
• Star of the Month! - Our star of the month award enables you to recognise colleagues or teams that have gone the extra mile and they could win £100 worth of shopping vouchers;
• Pension – We’ll contribute up to 10% towards your pension if you join our stakeholder pension scheme;
• Life Assurance;
• Group Income Protection;
• Wellbeing Programme;
• Employee Assistance Programme;
• Employee Engagement & discounts platform;

About Us:

NHS Professionals (NHSP) run the largest NHS flexible staff bank, placing highly skilled temporary workers in NHS Trusts to meet their short, medium and long-term needs. Uniquely we are owned by the Department of Health and Social Care and we therefore reinvest any surplus we make directly back into the NHS.

We are particularly proud of being the first NHS organisation to gain the accreditation of Top Employer by the Top Employers Institute. This is a huge testament to our ongoing commitment to making NHSP a great place to work for all our corporate employees.