Social Media Manager

Description

The team

The Social Media function sits within our Digital Marketing team and is a vital part of RPC's wider Brand, Clients & Markets (BCM) department. BCM is at the heart of driving our firm's profile and strategy. With over 70 members, BCM plays a key role in shaping RPC's narrative both internally and externally.

The role

We're looking for a talented Social Media Manager to join our dynamic Brand, Clients & Markets (BCM) team. This is a pivotal role for someone with a passion for storytelling and creativity, who understands the power of social media to elevate our brand, engage our audiences, and drive business impact. They will be a confident communicator keen to share their expertise with colleagues across the firm and support Partners to grow their social media profiles.

Key Responsibilities

1. Social media strategy: Develop and execute RPC's global social media strategy to enhance brand awareness, showcase expertise, and support business objectives across platforms, including LinkedIn, Instagram, X, and TikTok.
2. Content creation: Create, curate, and oversee high-quality, engaging content, including posts, graphics, videos, and stories tailored to each platform.
3. Campaign management: Lead end-to-end social media campaigns, collaborating with practice groups and wider marketing teams to amplify thought leadership, PR, events, directories, and awards.
4. Paid advertising campaigns: Plan, execute, and optimise paid social media campaigns across platforms to boost reach, engagement, and conversions. Manage budgets and ensure campaigns deliver ROI.
5. Social media training: Deliver training sessions and create resources for key stakeholders to enhance their understanding and effective use of social media.
6. Analytics and reporting: Track, analyse, and report on the performance of social media activities. Provide actionable insights to optimise engagement and ROI.
7. Compliance: Ensure all social media content complies with RPC's brand guidelines and strategic objectives.
8. Collaboration: Work closely with the Digital, Communications, Campaigns, Business Development, and Creative teams to align messaging and deliver integrated marketing campaigns.
9. Trendspotting: Stay informed about the latest social media trends, platform updates, and best practices. Proactively identify new opportunities to elevate RPC's presence.

Experience In The Following Will Be Desirable

1. 5+ years (ideally but not mandatory) of professional experience in social media management, including running paid campaigns. Experience in professional services, legal, or corporate environments is an advantage.
2. Expertise in managing paid social campaigns (LinkedIn Ads, Instagram Ads, etc.) with proven ROI.
3. Proficiency in social media management tools (e.g., Agorapulse, Hootsuite) and analytics platforms (e.g., GA4).
4. Strong writing, editing, and creative skills with a keen eye for detail.
5. Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
6. Excellent communication and interpersonal skills, with experience in collaborating across teams and presenting to senior stakeholders.
7. Understanding of audience targeting, remarketing, and ad performance metrics.
8. Familiarity with social media trends and platform-specific best practices.
9. Strong understanding of SEO and how social media contributes to search engine performance.
10. Insights into trends in professional services and how social media can support thought leadership and business development.

Knowledge, Skills And Experience

1. Demonstrates a growth mindset and is committed to lifelong learning to build knowledge and expertise.
2. Develops [internal and external] client relationships and adopts a client-centric approach to deliver strong results and innovative solutions.
3. Manages and influences client relationships and experiences.
4. Manages people, resources, budgets and projects efficiently and commercially.
5. Utilises data to deliver commercial solutions.
6. A collaborative and influential leader within a team who coaches and develops junior team members to achieve their full potential.
7. Committed to being a part of a supportive, inclusive and collaborative firm culture.