Social Media & Influencer Manager

ME+EM; London; On-site; GBP 30,000 - 60,000; Full time

Job description

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Job Role: Social Media & Influencer Manager

Reporting to: Head of Social & Community

Location: Head Office, White City Place, West London

Contract Type: Full Time, 37.5 hours per week

About Us:

ME+EM is one of the UK's fastest-growing luxury fashion brands. As a direct-to-consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.

At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.

Our office and stores are always busy and fast-paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming.

About The Role:

ME+EM are looking for a dynamic Social Media & Influencer Manager to lead our global organic social and influencer strategy. In this pivotal role, you'll manage the end-to-end execution of content across all organic channels, collaborating with creative teams to deliver innovative, on-brand campaigns that captivate and grow our community. You'll be responsible for driving engagement, building brand awareness, and amplifying our presence across key markets, with a particular focus on the UK and US.

Responsibilities:

• Own the global organic social strategy, aligning content with marketing goals and KPIs
• Collaborate with content creators to brief engaging, on-brand social campaigns
• Lead paid influencer partnerships - from negotiation to delivery
• Drive the organic influencer program, with a focus on UK & US markets
• Oversee copywriting and tone of voice across all social channels
• Build and manage a community of brand ambassadors to support growth targets
• Report on performance and provide actionable insights to drive results
• Experiment with creative formats and social-first storytelling
• Mentor the Social Media & Influencer Assistant
• Stay ahead of trends and share competitive insights to enhance strategy

Skills:

• Previous experience in social media and influencer marketing, ideally in a fast-paced D2C brand
• Strategic thinker with hands-on execution skills
• Strong understanding of social platforms, reporting tools, and analytics
• Proven experience in managing influencer campaigns and contracts
• Excellent copywriting skills and brand storytelling ability
• Fashion industry knowledge and influencer network are a plus
• Highly creative, trend-aware, and able to work independently under tight deadlines

Employee Benefits:

• 33 days annual leave for full-time employees (25 days holiday + 8 bank holidays)
• A day off to celebrate your birthday.
• Pension Scheme
• Group Life Insurance
• Employee Assistance Programme (EAP)
• Length of Service Award
• Refer a Friend Scheme
• Staff uniform for retail employees
• Generous Staff and Friends and Family Discount
• Annual Volunteer Day
• Cycle to Work Scheme
• Tech Scheme
• Eye Care Vouchers
• Real Living Wage Employer
• Employee led committees
• Social events and biannual parties
• Enhanced maternity and paternity package after 2 years of service.

ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.

Please email [email protected] should you require any adjustments needed to take part in this recruitment process.

Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.