Social Media Executive - Children's and Education

BBC; United Kingdom; Hybrid; GBP 27,000 - 40,000; Full time

Job description

Social Media Executive - Children's and Education

Join to apply for the Social Media Executive - Children's and Education role at BBC.

Package Description
Job Reference: 22689
Band: C
Contract type: Fixed term contract/Attachment for 6 months.
Location: Salford (Home/Office - Hybrid)
Salary: £27,500- £40,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.

• Excellent career progression– the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities– our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - we offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.

If you need to discuss adjustments or access requirements for the interview process please contact [e-mail].

If they are unsure which contract they are on, they can speak to their booker or the HRBP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.

Job Introduction

We’re looking for a Social Media Executive to join our social media team, within the BBC's Children’s and Education department. The ideal candidate will have a wealth of social media knowledge and know how to engage an audience on vertical platforms such as TikTok and Instagram.

This role will be primarily promoting CBeebies brands to a parent/carer audience on social media across TikTok, Instagram and Facebook, using bespoke and commissioned social content to bring our programming and wider campaigns to new, underserved audiences and existing fans.

Main Responsibilities

To be successful in this role you will need to demonstrate fantastic creativity, wit, editorial judgement and a strong track record in the production and delivery of social media campaigns on multiple platforms that engage and build online audiences.

You should have the ability to engage audiences, in particular creating bespoke content for parents and carers of children aged 0-6, understanding the different social platforms trends.

You will have excellent project management skills in relation to digital content creation and scheduling; experience of managing external suppliers, quality assurance, and experience of using audience insight, metrics to inform planning and decision making.

An in-depth appreciation of the risks involved in producing social media content for Children’s & Education brands and campaigns, especially where it comes to protecting brand values and safeguarding the vulnerable.

The ability to build and keep good stakeholder relations, whilst influencing and negotiating content from them to a desired quality, and reporting on the results of a campaign.

Are you the right candidate?

The ideal candidate will have a wealth of social media knowledge and know how to engage a parent/carer audience on vertical platforms such as TikTok and Instagram.

They will be someone who lives and breathes social media and has professional experience using TikTok, Instagram and Facebook, keeping abreast of the latest trends, sounds and influencers.

They will be experienced at creating content for social media and can generate stand-out, social-first ideas that make our audience take action and engage.

They’ll be a self-starter who can come up with unique ideas, shoot content and produce first class assets using software such as Adobe Premiere and Photoshop, along with in-app editing skills.

They will be a great communicator who can work with stakeholders to provide clear briefs, feedback and results as well as a team player who wants to get stuck in, share knowledge and ideas and take on a wealth of exciting projects and campaigns.

About The BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

Please note; If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Broadcast Media Production and Distribution