Social Media/ Digital Director - B2B

Are you a specialist B2B social media marketer or digital lead, who wants real ownership, and get the chance to work in expanding global consultancy where a growth mindset and creative approach is really valued? If so read on.......

Role Summary:
This position is designed for an experienced digital marketing professional to join a fast-growing integrated communications team within the financial services industry. Reporting directly to the Managing Director for Marketing and Creative Strategy, this role partners closely in driving business growth and leading client programs. Key responsibilities include delivering high-impact client projects, fostering strong relationships with senior client stakeholders, and managing a multi-functional team across creative and marketing domains. The role requires a proactive approach to expanding the business through organic growth, client pitches, and strategic planning, with a focus on entrepreneurial and driven growth.

Key Responsibilities:

• Strategic Growth and Revenue Development: Contributes to business growth by enhancing top-line revenue, profitability, and client portfolio, alongside staff and cultural development initiatives.
• Client Relations and Business Development: Leads new business pitches, develops proposals, and builds long-lasting client relationships, acting as a strategic consultant on integrated marketing and communication.
• Marketing and Communication Strategy: Conducts planning workshops with clients to define goals, and crafts effective multi-channel strategies to meet objectives.
• Team Leadership: Manages team members to ensure quality deliverables and provides mentorship for ongoing team development and program success.
• Multi-Channel Campaign Management: Manages organic and paid social media campaigns, with a focus on multi-channel digital engagement.
• Project Execution and Quality Control: Directs and supports creative, design, and development teams in understanding and achieving client goals, including overseeing client meetings and work-in-progress reviews.
• Data-Driven Strategy: Utilizes analytics to monitor program success, adjusting servicing levels to ensure client satisfaction and profitability.

Requirements:

• Experience: 10+ years in digital/social media marketing, particularly within B2B settings like financial services or tech. Proven success in leading B2B marketing programs.
• Technical Skills: Proficiency in Google tools (AdWords, GA4), LinkedIn Campaign Manager, Sprout Social, HubSpot, Adobe/Marketo, and Figma. Knowledge of SEMrush and other SEO tools is a plus.
• Commercial and Strategic Acumen: Strong program management skills with an eye for detail, budget management, and ability to drive revenue through strategic initiatives.
• Preferred Platforms and Channels: Strong expertise in LinkedIn, YouTube, and X (formerly Twitter), with additional experience in Meta, TikTok, and WeChat desirable.
• Offline and Experiential Marketing: Ability to develop collateral for trade events and coordinate logistics for client events as needed.

This role seeks a forward-thinking individual with a passion for innovation in financial communications and a track record of delivering exceptional results.