Social Media & Digital Communications Officer

Social Media & Digital Communications Officer

Closing Date – 10th Jan

Location – London (Hybrid 3 days in the office)

Salary - £34,650

Job Role:

Are you an up-and-coming social media and digital communications expert? Can you grab people’s attention and produce engaging social media copywriting, video editing, and graphics? Can you analyse web and social media data to inform how we optimise our user journeys and ensure we’re offering our audiences great content?

We are looking for an outstanding Social Media & Digital Communications Officer to join our award-winning and forward-thinking team. We are a mission-led organisation that exists to support our members to deliver a world-class education and impactful research for the benefit of society.

As part of a dynamic and supportive team, you will work on a range of digital communications to engage our members and promote the value of our work to external audiences. You will be responsible for building engagement through our social media and digital communications across our core membership services and products – the Chartered ABS, Small Business Charter, and the Certified Management & Business Educator.

This is a varied role which will draw on your diverse digital and media skills. Day to day, you could be writing social media to support our lobbying activity, producing short interview videos of our members discussing topical issues in our sector, creating infographics, producing social media content plans, or analysing our social media data to monitor engagement in our activity.

The ideal candidate will have demonstrable digital media skills (including copywriting, basic video creation and editing, and designing assets such as infographics), the aptitude to engage in content about universities and business schools, a flare for social media engagement, and the ability to use website analytics and CMS. Preferably you’ll also have experience in paid social media marketing, and in B2B communications in an association or professional body.

Job Responsibilities:

1. Social media and the creation of content and assets to support our engagement with our members and our advocacy to external audiences across the Chartered ABS and the Small Business Charter:

• Write our social media posts to engage our members and to amplify our campaigns, reports, and public affairs messages
• Produce infographics and social media cards to engage our audiences in our work, including our reports and our lobbying
• Produce social media content plans aligned with our external affairs calendars and marketing plans
• Produce and edit video content, such as short interviews, with our members on topics of interest to our members and external stakeholders
• Work with external agencies to commission video content, where required
• Prepare social media briefings, copy, and assets for the leadership team and stakeholders to amplify our campaigns on their channels
• Support the wider team with the content pipeline, newsletters, and enquiries inbox when required

Grow our online Certified Management & Business Educator community and build engagement:

• Create and share engaging organic content to promote and raise awareness of the CMBE scheme to an academic audience
• Create and share engaging content to support the retention of subscribers already signed up to the CMBE scheme
• Monitor social analytics to ensure optimal reach and engagement
• Use Google Analytics and social media analytics to identify optimal content and user journeys to the CMBE area of our website

Support the marketing and engagement in our conferences and events across Chartered ABS and SBC:

• Create and share organic content to build interest in and support the marketing of our conferences, events, and development programmes
• Use social media analytics to adapt social media planning and content
• Create social media assets to support our marketing campaigns
• Post live from our events and create social media content, such as talking heads videos, at our conferences and events
• Prepare social media briefings, copy, and assets for the leadership team and stakeholders to share content from, and immediately after, our events
• Support paid advertising campaigns
• Support the wider team with marketing on other channels and the creation of assets when required

Skills and Experience:

• Experience writing copy for social media content
• Experience producing digital collateral including infographics and social media cards
• Experience of planning and scheduling social media campaigns
• Experience in producing and editing video content
• Experience working with external agencies such as videographers and designers to commission content
• Experience in using web CMS systems (ideally Wordpress)
• Proficient in analysing and reporting on web and social media data
• Experience in using CRM systems (ideally Salesforce)
• Excellent copywriting skills