Social Media Assistant

Hartley Botanic Ltd; Oldham; On-site; GBP 25,000 - 35,000; Full time

Job description

Job Location: Hartley Botanic - Greenfield - office based

Permanent, Full time

Competitive salary

Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.

Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.

Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.

Role Brief

Hartley Botanic are looking for an enthusiastic Social Media (SM) Assistant who has SM and Content knowledge, preferably with a luxury brand and ‘mature’ customer.

The SM Assistant role is a key part of our Marketing plans and function at Hartley Botanic. The role encompasses all aspects of our SM, including delivering SM content to all platforms/channels on a daily basis, planning creation content, delivering key content about Hartley Botanic and specific activities within a SM schedule and calendar. You will support the understanding of our success through Google analytics and regular reporting. You must be flexible, creative and logical in your approach with the customer at the heart of everything you do.

The primary element of this role is to drive new ‘profitable’ customer leads through the engagement of our customer base and potential customers, across all platforms and development of our organic SM strategies. The approach is to use the incredible content we have developed to create and execute inspiring content, grow our reach on all platforms, increase our brand awareness, propel customer engagement and drive traffic to our website.

The role is office based, here at Greenfield. You will be located within our factory offices and work alongside the Head of Marketing. You will report into the Head of Marketing.

Main duties and responsibilities

1. The main priority for our SM activities is to grow new, profitable customer leads. In tandem this will grow our following on all channels, develop our brand awareness and ensure that Hartley Botanic are seen as the go-to brand in luxury Greenhouses and Glasshouses, everywhere.
2. You will be responsible for creating captivating content for our company’s social media platforms and staying up to date with latest trends and activities within the Glasshouse/ Greenhouse, Gardening and Horticulture sectors.
3. With our marketing manager, you will be required to develop and execute a SM schedule (daily activities for the UK & USA, across all channels) and produce weekly/monthly reports on new leads, customer engagement and interaction. You will be expected to reply to customer enquiries and comments, follow up appropriately and in line with our company policies on such matters.
4. Manage all company SM accounts (Pinterest, Facebook, Instagram, Twitter, LinkedIn, Houzz).
5. Develop engaging, creative and innovative content for our customers, with regularly scheduled posts, and promote brand focused messages.
6. Coordinate SM messaging with the wider Marketing Department to ensure consistency.
7. Work with our marketing agency and other departments to develop SM timelines coinciding with new product releases, Ad campaigns or other brand messages.
8. Analyse SM campaigns to report on new leads, visitor data, engagement, and areas for improvement.
9. Monitor and develop reports on competitor activity across all social media platforms.
10. Demonstrate a measurable ROI from SM - such as increased new customer leads, website traffic generated, improved engagement and following, direct leads from SM platforms.
11. Trend analysis - keep up to date with industry trends, social media algorithms and any emerging technologies to ensure our brand is at the forefront of social media marketing.
12. Continuous research in best practices to improve the efficiency and effectiveness of our SM activities, to enable us to achieve better results.

Role Requirements:

1. SM experience with a luxury brand. Within the garden sector, at its broadest, would be an advantage.
2. Strong interpersonal skills, ability to communicate effectively with internal and external stakeholders. Experience of working with external agencies. Strong communication skills, both written and verbal. High attention to detail.
3. Proficient in using all Social Media Platforms. Proven experience in social media marketing and demonstrable success in developing and executing impactful campaigns. Ability to create and execute high quality, engaging and ‘on brand’ content across various platforms.
4. Clarity of the reasons why we have to ensure that all content adheres to the brand’s guidelines.
5. The ability to craft compelling copy with an excellent eye for detail. Strong copywriting and literacy skills are imperative.
6. Edit images and videos to maintain a consistent and polished visual style.
7. Good understanding of Google Analytics.
8. Excellent administration and organisation skills. Great time management abilities. Ability to prioritise effectively. Strong PC skills, working knowledge of all Microsoft packages and reports, CRM.
9. Ability to work independently and as part of a team.
10. A passion for luxury lifestyle products for the Home, gardening, Horticultural sectors.

INDLS