Social Media and Influencer Manager

Aquent GmbH; London; On-site; GBP 35,000 - 65,000; Full time

Job description

Changing the world through digital experiences is what the client is all about. We give everyone – from emerging artists to global brands – everything they need to craft and deliver exceptional digital experiences. We’re passionate about enabling people to build beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to contracting the very best and are committed to crafting exceptional team experience. We realize that new insights can come from everywhere, and we know the next big idea could be yours!

A fast-growing app that empowers users to create stunning social media graphics, videos, and content with ease. Whether you’re a small business owner, a content creator, or a marketing professional, the app simplifies design with powerful AI tools and templates.

Position Summary:

The client is looking for a Social Media & Influencer Manager to lead our UK social media strategy, build brand awareness, and drive engagement for the app. This role requires a creative, data-driven individual who can craft compelling social content, foster an engaged online community, develop strong partnerships with influencers and content creators, and measure success through data and analytics. The role will play a pivotal part in enhancing brand awareness and driving engagement.

The role reports in to the companies Head of Social as part of the EMEA Digital Media Communications team which spans across PR, social and influencer activity. It will also collaborate with multiple functions which include marketing and communications teams and a network of agencies to grow our communities and deliver creative and engaging content via influencers and their social channels.

Key Responsibilities:

1. Social Media Management
2. Develop and execute the UK social media strategy for the app across key platforms (Instagram, TikTok, X, LinkedIn, Facebook, and YouTube).
3. Create and curate high-quality, engaging content that aligns with brand messaging and resonates with our UK audience.
4. Manage the social content calendar, ensuring timely and strategic posts around key campaigns, product updates, and cultural moments.
5. Monitor trends, competitor activity, and platform updates to optimize social strategy.
6. Collaborate with the global social team to align UK efforts with overall brand strategy.
7. Analyse social performance metrics and provide insights to refine engagement strategies.
8. Plan and manage paid social media budget (with agency support), setting clear KPIs and objectives.

Influencer & Creator Partnerships

1. Develop and manage influencer marketing campaigns, identifying and partnering with UK-based creators who align with the app and key target audiences of small businesses and communicators.
2. Build and maintain strong relationships with influencers, briefing them on campaign objectives and ensuring impactful content delivery.
3. Track and measure influencer campaign performance, providing insights and recommendations for improvement.
4. Partner with the paid media team on licensing influencer content as part of a creator amplification strategy.

Analytics & Reporting

1. Track KPIs such as engagement (interactions), content performance, and influencer ROI.
2. Provide regular performance reports with insights and recommendations to optimize social and influencer strategies.
3. Use analytics tools (e.g., Sprinklr, or native platform insights) to track success and identify opportunities.

Requirements

1. 5+ years of experience in social media management, influencer marketing, or digital marketing, ideally within a tech, design, or creative industry.
2. Strong understanding of UK social media trends, audience behaviour, and platform algorithms.
3. Proven experience developing and executing influencer marketing campaigns.
4. Familiarity with paid social advertising and boosting strategies.
5. Excellent copywriting and content creation skills with a keen eye for design.
6. Data-driven mindset with experience in social media analytics and performance tracking.
7. Strong project management skills and ability to manage multiple campaigns simultaneously.
8. Ability to work well with multiple stakeholders.
9. Innovative and creative; able to think both strategically and creatively to create industry-leading campaigns and ideas.
10. Results oriented; analytical approach to measurement and insights-driven.
11. Exceptional organisational skills, attention to detail and proven ability to manage multiple, competing priorities.

Skills and Experience:

Required Skills:

1. MARKETING
2. CONTENT CREATION
3. INFLUENCER ENGAGEMENT
4. PAID MEDIA

Additional Skills:

1. PUBLIC RELATIONS
2. BOOSTING ROI
3. PROJECT MANAGEMENT
4. SOCIAL MEDIA STRATEGY
5. COPYWRITING
6. PRODUCT AWARENESS

This role is open for a limited time only.

Client Description

A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.