Social Media and Content Specialist

Social Media & Content Specialist

Job Description

Location: United Kingdom

Working Period: Full time, Permanent

Reports to: Head of Performance Marketing

Office: London, Hybrid

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About Student.com:

Student.com is the world’s leading marketplace for student accommodation and services, a leader in student marketplace technology and an innovator in an industry that needed an upgrade. We are passionate about helping students find their perfect home and supporting their educational journey. To date, we’ve helped students from more than 170 different countries.

Founded in 2011, we simplify the student study-abroad journey through our free global marketplace that puts security and ease-of-use first. For students, that means having an easy-to-use, secure platform for booking their perfect home and engaging other services, giving them total peace of mind. For our partners, that means having a new digital and global infrastructure which provides access to millions of students. Currently, our website lists more than 1 million beds in over 400 cities worldwide.

The Social Media & Content Specialist will work with a global team to challenge the status quo while building the global Student.com brand with an emphasis on engaging and informative content, driving an unparalleled student marketplace experience.

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Key Objectives of the Role

Job Purpose: The Social Media and Content Specialist will work closely with the Head of Performance Marketing to execute and support social media and content initiatives across global and market-specific accounts. This role will assist in managing daily social media activities, including content creation, scheduling, community management, and collaborating with site teams to elevate Student.com’s brand presence. The specialist will also focus on video creation, content strategy, and supporting global social media efforts.

The marketing team is growing and we are looking for talented people who are passionate about helping students through their educational journey.

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Key Responsibilities

1. Content Creation and Strategy:
   1. Assist in developing engaging content for various platforms, including Instagram, TikTok, YouTube, and Facebook.
   2. Collaborate with the Head of Performance Marketing on content strategies to enhance brand engagement and audience growth.
   3. Create high-quality multimedia content (images, videos, graphics) that aligns with Student.com’s brand voice and social media goals.
   4. Support the development of content calendars to ensure consistent and timely posting.
   5. Contribute to the production of website content and blogs.
   6. Collaborate and align the website content and social media strategy with external agencies.
2. Social Media Management:
   1. Schedule and publish content across social media channels, ensuring posts are aligned with global and regional marketing objectives.
   2. Monitor daily activity on all social platforms, engaging with followers, responding to comments and messages, and escalating any community issues as needed.
   3. Collaborate with partners to support local social media.
   4. Assist with live event coverage, including filming and posting in real time.
3. Community Engagement:
   1. Monitor and manage social media interactions to foster a positive online community.
   2. Identify and engage with influencers, students, and brand advocates to drive brand visibility.
   3. Report on community engagement metrics and provide recommendations for improvement.
4. Video Creation:
   1. Assist with creating engaging short-form videos for social platforms, especially TikTok and Instagram Reels.
   2. Stay updated on social media trends and incorporate them into content planning.
5. Collaboration:
   1. Work with the wider business to ensure content aligns with broader brand and campaign goals.

Key Performance Indicators

1. Grow the student.com social media accounts across multiple channels/networks.
2. Drive regular and consistent social media engagement.
3. Contribute to enhancing student.com’s brand sentiment and industry presence.

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time to time.

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Experience and Knowledge

Essential:

1. Proficiency in social media platforms such as Instagram, TikTok, Facebook, and tools for scheduling and analytics.
2. Strong writing and content creation skills, with an eye for design and video production.
3. Excellent organisational skills and attention to detail.
4. Ability to manage multiple projects in a fast-paced environment.
5. Competency in g-Suite applications.

Desirable:

1. Ideally 1-2 years of experience in social media management, content creation, or digital marketing.
2. Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.
3. Understanding of SEO best practices and concepts.
4. Experience with Adobe Creative Suite, Canva, or similar tools is a plus.
5. Knowledge and Experience with Chinese Social Media platforms.

We offer a great working culture, smart and passionate people to learn from and grow alongside, competitive holiday, wellbeing and pension perks, and hybrid working.

Our salary range for this role is £25,000 - £30,000 depending on your experience.