Social Media and Community Associate (UK - Remote)

We're seeking a creative and data-driven social media and community associate on a 6-month fixed-term contract to drive growth for our social media channels, particularly TikTok. If you have strong content creation skills, a deep understanding of social media trends, and excellent communication abilities, this job is for you!

As a social media and community associate, you'll manage our social media presence on TikTok and Instagram in a fast-paced environment. You’ll be responsible for creating engaging, educational video content that resonates with our audience while maintaining our position as a trusted voice in the health and wellness space.

You'll be responsible for developing and executing our social media strategy, focusing on creating educational content around GLP-1 medications, weight loss, and healthy living. This role requires both creative vision and analytical skills to track and optimise content performance.

In this role, you'll collaborate closely with our content and growth team and brand ambassadors, as well as other teams across the business (e.g., product, engineering, NHS, and partnerships), and be an integral part of our forward-thinking and dynamic team of professionals. Your line manager will be our Content and SEO Lead.

The Company

Obesity has become a global epidemic; in the UK, we spend £9 billion a year alone on diseases like type 2 diabetes (that's 10% of the NHS budget). What's shocking is most of this is preventable – through sustained lifestyle and habit change.

Enter Second Nature.

We're here to help people take control of their health. By bringing together the latest behavioural science, psychology, technology, and the talents of our incredible team, our mission is to eradicate the global epidemic of chronic lifestyle diseases once and for all.

About us:

• We've positively changed the lives of over 250,000 people
• We're rated 'Excellent' on TrustPilot by over 7k of our members
• We're growing extremely quickly & are now a profitable business
• We're one of the few consumer health brands that are commissioned by the NHS and a leading health insurer, Vitality Health
• We're a leading B2C provider of GLP-1 medication-assisted weight loss programmes, and 1 of 5 NICE-approved providers to deliver these services within the NHS in the future
• Our team members stay with us for an average of 4.3 years

A social media enthusiast who is passionate about health and wellness and understands the potential for social media to drive meaningful change in people's lives. Creative, organised, and not afraid to experiment with new content formats and ideas.

Essential Requirements:

• Live in the UK
• Registered nutritionist (AfN) or dietitian (HCPC)
• Strong video content creation and editing skills for TikTok and Instagram
• Strong written and verbal communication skills
• Ability to translate complex health information into engaging, accessible content
• Available to work 5 days per week (Monday to Friday), 40 hours per week

Desirable Requirements:

• Good understanding of the aetiology of obesity and how lifestyle changes can lead to clinically meaningful health improvements
• An in-depth understanding of GLP-1 medications, their mechanisms, and clinical trial data
• An existing social media presence on personal pages (TikTok & Instagram)
• Experience with social media analytics and reporting
• Experience with social listening tools and trend analysis
• Understanding of social media trends and algorithm optimisation
• Experience creating content around medical or health topics
• Background in video production or digital content creation

Key Responsibilities:

• Work with our Content & SEO lead to develop a video social media strategy for TikTok and Instagram
• Create and post video content twice daily on TikTok and 2-3 times per week on Instagram reels
• Develop educational content focusing on GLP-1 medications, weight loss, and healthy living
• Track and analyse social media metrics and prepare regular performance reports
• Work closely with brand ambassadors to create authentic, relatable content
• Conduct ongoing social listening and trend research to optimise content strategy
• Meet minimum posting targets while maintaining high content quality

An exciting job at a health-tech startup. You’ll be able to see first-hand the impact that we have on improving thousands of people’s lives and tackling the type 2 diabetes and obesity epidemic on a daily basis.

A competitive market salary, bi-annual performance reviews and awards/bonuses to recognise your contributions.

25 days of holiday plus national holidays, in addition to flexible working hours and autonomy over your workload to support your own wellbeing.

Hybrid working policy: 2 days/week in our West London office, the rest of the week remote working.

A budget of £200/year to spend on professional development with additional budget available for role specific training needs.

Option to join the Salary Sacrifice scheme, and Cycle to Work scheme.

Quarterly company meet ups and socials in London.

To apply:

Submit your CV via Workable with a cover letter outlining why you’d be a good fit for the role. Ensure you include your social handles as part of the application.

If we don't have a chance to get back to you, we're not intentionally being rude, but please assume it's a no for now!