Social Editor (LAD)

Social Editor (LAD)

3 days in our Manchester office, 2 days working from home.

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.

As a Social Editor for LADbible, you will be responsible for delivering trending and breaking news to our vast audience 24/7. You will know what they want to hear, how they want to hear it, and when they want to hear it; building a daily schedule based on what news is happening that day, what original stories we are using and what stories our readers engage with most using data-informed decision-making.

You will be responsible for packaging, posting and measuring the success of articles and using that knowledge to continually improve and target wider audiences.

Sitting as a key member of our team at LADbible Group, this role is vital in the performance of our site and offers some excellent learning and progression opportunities.

What the opportunity looks like:

• Proactively research and seek the latest videos, news, trends, gossip and reports ahead of other major brands.
• Spot stories that the audience will love to watch or hear about, with a focus on original storytelling.
• Develop an understanding of our core audience and demonstrate awareness of audience topics and trends.
• Have a 360-degree approach to sourcing content, considering various ways in which audiences can reach our content via different mediums.
• Collaborate on ideas with other social editors and writers within the team to develop concepts for the audience.
• Schedule and post content via Facebook, Twitter and Instagram.
• Package articles - creating captions, titles, and thumbnails to help generate traffic.
• Regularly monitor insights using social media analysis tools and report on effectiveness to maximize results.
• Adopt methods of growing the audience from other referrers, including search.
• Use initiative and creativity to bring new ideas to the team, sharing knowledge and contributing to ongoing improvements.
• Work across a seven-day rota and cover live events as they happen.

Skills and experience we’d like you to have:

• Experience in social media, with a strong knowledge of Facebook, Instagram, and Twitter a necessity.
• A strong interest in the UK news cycle, pop culture, and viral content for a youth audience.
• A university degree and/or equivalent in Journalism / Broadcasting / Media.
• Demonstrated knowledge and passion for trending news and how to produce original stories.
• Experience working as part of a team and demonstrating strong teamwork skills.
• Clear examples of social campaigns worked on and/or a portfolio of social posts or articles that have helped deliver audience engagement.
• An understanding or willingness to understand search engine optimisation.
• Experience in selecting content for a digital audience.
• Knowledge of journalism law and ethics.