Social Content Creator

Job Description

Why would you want to work here?

IPG-X is a rapidly growing business within the IPG network. As a newly created custom global automotive and luxe agency, with Bentley Motors as our founding client, we specialise in connecting brands with audiences across virtual and physical realities. IPG-X works under a new open architecture operating model that connects communications specialisms from across the entire IPG group to create bespoke solutions for brands and their consumers.

We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.

And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.

We’re a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day.

The Role

A Social Content Creator has their finger on the pulse of the latest social media and content creation techniques and technologies. They’re able to turn around content immediately to meet the fast-paced nature of social media. This means that they are responsible for everything from ideation, production, shooting and editing as well as being able to manage clients and their expectations, keeping nimble and agile projects moving along at pace.

A Social Content Creator will possess a deep understanding of the differences between content styles for each platform, knowledge of current trends and internet culture. Be a subject matter expert on social media trends and platform-native content creation.

Key Responsibilities

• Researching and compiling social trends, ideas, competitors’ best-in-class examples, and cutting-edge executions to inform and propose new content
• Supporting on social media content creation inclusive of:
• Ideating and developing content in line with current social media trends, or briefs received by the client that ladder back to core objectives and goals
• Support the Senior Social Media Content Creator with pre-production needs inclusive of location management, talent management, the procuring of kit, insurance and wardrobes and props where necessary
• Creating storyboards, shot lists, and pre-production materials for both site content and social-first content
• Support the Senior Social Media Content Creator on social shoots on capturing footage, and ensuring this footage is ingested and packaged in the relevant way so that it is ready for the post-production stage
• Edit original video content and have a hand in all phases of video production from pre-to-post (filming, editing, colour correction, sound design, etc.)
• The Social Media Content Creator should have client-facing skills so that they can build strong client relationships to become a trusted advisor and partner, working with said client to bring ideas to life.

Skills & Experience

• Photography, videography, editing or creative content skills
• A strong visual mindset and understanding of the wider landscape of the automotive and luxury industries
• Strong communication skills and ability to take creative direction and bring it to life through video editing
• Strong understanding of frame composition (lighting, angles, negative space, photo clarity/depth of frame)
• Strong understanding of studio tools such as ring lights, tripods, props, backdrops, etc.
• Exceptional time-management and multi-tasking abilities
• Expertise in tools and processes for creative assets and content workflows

Benefits

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.