Social and Digital Media Officer

An exciting opportunity has arisen for an experienced social and digital media professional to join the leading international horse charity World Horse Welfare.

The Social and Digital Media Officer plans, creates and publishes the charity’s social media and digital communications, ensuring accurate content and the right brand look, feel and messaging. Working to the Head of Communications and with the wider team, you will organise and proactively seek out stories and other content from across the charity to engage audiences through our digital media channels, including social platforms, the website and email. A key part of this role is testing and refining approaches to increase reach, engagement, website traffic and donations and to rigorously monitor and evaluate results to inform further activity.

We are looking for someone who has experience in the management of social media channels, a passion for social and digital media with a creative approach to engaging online audiences. You will possess first-rate written and oral communications skills, digital content creation including images and video, excellent attention to detail and the ability to write quality copy in a variety of styles quickly. You must be proactive, confident and capable of working with people at all levels in a variety of spheres. You must have a flexible approach to your work and be willing to work outside of normal office hours where necessary. Equine knowledge and experience is highly desirable.

The role is based in Norfolk and is a hybrid split of 2 days in our head office in Snetterton and 3 days at home. You may be required to attend events around the UK and visit the charity’s four rescue and rehoming centres to gather content.