SOCIAL ACCOUNT DIRECTOR

MediaLab Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

JOIN OUR JOURNEY

Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry. We’re a media agency that’s made differently: purpose-led, data-driven, founder-run and proudly independent.

Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, evidenced by being a Campaign ‘Best Place to work’ for the last 4 years in a row. We are IPA Effectiveness accredited, an IPA People-First agency and widely awarded including a double-gold at the 2024 IPA Effectiveness Awards for our work with Laithwaites.

Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people. We work with a wide variety of clients including Sharps Bedrooms, SunLife, Standard Life, Laithwaites Wine, EMMA, Save the Children, Mind, Guide Dogs, Hovis, Alzheimer’s Society, RNLI and Clearscore.

OUR VALUES

• Commit to Doing the Right Thing (Take ownership and be accountable)
• Help People Flourish (Invest in people)
• Dig Deeper to Understand Better (Data driven curiosity)

OUR COMMITMENT TO YOU

Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.

On top of that, we offer extra incentives which make life at Medialab even more rewarding:

• Time to Unwind – 25 days holiday (+ Christmas closure), birthday & mental health day off, flexi-hours, and work abroad scheme.
• Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
• Career Growth – Quarterly reviews, CPD Platinum training, mentoring, and leadership support.
• Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps, and free professional counselling.
• Supporting Families – Enhanced parental leave and life assurance.
• Giving Back – Paid charity days and sustainability initiatives.
• Perks & Rewards – Retail discounts, long-service trips, and an unforgettable team culture.

YOUR NEXT CHALLENGE

We are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media, specifically Paid Social and Online Video.

This role will serve several key clients across various digital channels, including but not limited to paid social, display, and online video.

The role spans multiple clients, including a key account role with a leading retail brand, as well as providing strategic digital planning and activation leadership to several large charities and other commercial clients. Experience in direct response (DR) objectives is essential, with experience in upper-funnel brand awareness objectives also desirable.
This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes.

The position offers significant room for growth and career progression, with training provided to cover any knowledge gaps.

Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign reviews. You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives.

The role offers substantial responsibility and all the rewards that come with it. You will be driving strategic growth through media planning, project management, and reporting on paid social campaigns for key client accounts, helping to drive our rapidly growing agency forward.

HOW YOU WILL MAKE AN IMPACT

• Accountable for social strategy and media plan outputs across our Client Teams, with consultation on all sizeable social/digital briefs.
• Taking ownership of client accounts, including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day-to-day campaign management, preparation and delivery of post-campaign analysis, and client engagement.
• Responsible for ensuring Digital Managers and Executives deliver best practice digital activation for all clients, through ownership of in team training, process management and consultation.
• Quickly learning about and adopting Medialab’s data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver.
• Deliver accurate and detailed media plans and yearly forecasts across digital channels, including Paid Social, Display and Video, including providing reasoned rationale and performance projections based on client/platform data.
• Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients.
• Coordinating and managing campaigns on the above channels, and supporting the team in delivering these, including the management of budget pacing.
• Leading the set up of tracking for digital campaigns including placing pixels, and running tests to ensure tracking is set up correctly and conversion events are accurately reported.
• Managing relationships with suppliers, tech-providers and partner agencies.

WHAT YOU BRING TO THE TEAM

• Experience of delivering Paid Social strategy to the highest standard, including experimentation and an understanding of best practice in key platforms.
• Experience delivering Display and Video campaigns through the Google stack and other partners is desirable.
• You will be overseeing and working with social media campaigns, so a good understanding of Meta, CAPI & Advantage+ campaigns is desirable, as is experience with other social platforms, including X, LinkedIn, TikTok / Pinterest and Snap.
• Deep knowledge and proven performance utilising key digital platforms, including but not limited to Platform Business Managers, Google Campaign Manager, and Google Analytics.
• Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.
• Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.
• Highly numerate and able to set and monitor budgets across multiple campaigns.
• Adept at juggling multiple projects for multiple stakeholders.