SEO Manager

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK, with additional offices in Australia, France, Ireland, Latvia and the United States.

At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

Working closely with the Director of Customer Acquisition, as SEO manager you will be in charge of implementing a best-in-class SEO strategy across technical & content. You’ll be leading & managing a team of freelancers to craft an SEO strategy across multiple geographies (US, UK, France, Spain, Germany). In this role, you’ll work to craft our content strategy, identify technical SEO best practices and implement them across our website. You’ll be up to date with the latest SEO news & updates, particularly in regards to SGE. You’ll monitor our organic performance and be on top of all our data.

• Own content & technical SEO strategies
• Own organic performance and acquisition - you’ll know if there's a problem or if our rankings are slipping in any content category before anyone else
• Manage a team of content Freelancers & Collaborate with our in-house website team to deliver impactful changes
• Conduct keyword research to guide content strategy in all core geo's
• Direct off-page optimization projects (e.g. link-building)
• Work with social media and PPC teams to optimise campaigns
• Liaise with CRO teams to collaboratively deliver impactful CRO experiments and deliver results
• Be a master of new SEO strategies and keep up to date with market trends including SGE

• You will have experience crafting SEO strategies from start to finish
• You’ll understand how to monitor and evaluate the impact of your work
• You have demonstrable experience working with cross-functional teams
• You’ve successfully executed SEO strategies that have delivered excellent organic growth
• You’ve got experience working across multiple languages and know how to craft a strategy across multiple markets
• You’re data literate and always tie your impact back to company goals
• You’ve been the champion of SEO & organic traffic

Salary range: £64000 - £96000

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in the role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Adaptive Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

We’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report

We’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition, we’re working towards a climate-positive future. Check out our sustainability action plan here.

Find out more about Life at GoCardless via X, Instagram and LinkedIn.