SEO Manager

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As SEO Manager in our SEO Team, you will report directly to our SEO Director.

We are passionate about organic search optimisation, brilliant digital experiences, and the pursuit of technical excellence. You will share our passion in these areas, with considerable experience using SEO to achieve sustainable visibility on search engines. Moreover, you will be accountable for the technical integrity of clients’ websites and digital properties.

To achieve this, you will have an excellent understanding of how websites are built – not just on a technical level, but also their stakeholders and workflows. You will be comfortable working alongside developers, ideally within agile workflows. You will also be proficient in providing non-technical stakeholders with clear, concise and jargon-free recommendations.

Work remotely, or in our London and Brighton offices.

RocketMill aspires to be valued for the quality of its thinking as well as the quality of its doing. Therefore, you will take ownership of SEO performance for your clients, playing an active role in developing strategies and KPIs for your channel and our overall campaigns.

Finally, you will bring an open mind and a forward-thinking approach, able to help us succeed in a world where search engines are not the only means to attract organic traffic.

We expect a comprehensive knowledge of organic search engine optimisation, with considerable experience consulting on SEO projects. You will undertake website audits, keyword research and backlink analyses as a core part of the role and must be comfortable to deliver exemplary documentation ahead of deadlines using a suite of industry-leading software and tools.

The digital landscape is always evolving, so it is imperative you keep your SEO knowledge up-to-date. You will, for example, demonstrate understanding of opportunities for international SEO, mobile optimisation, and conversational search. Moreover, RocketMill aspires to place data at the heart of all we do, so you must hold Google Analytics IQ certification, and show experience of using SEO analytical tools.

You will recognise the pivotal role user experience plays in modern organic visibility. Experience developing large-scale information architecture is highly desirable, while hands-on experience of supporting migrations (platform and protocol) is essential.

Key Responsibilities

1. Attending client meetings running through technical SEO opportunities
2. Contributing to business cases and forecasts to gain buy-in for SEO implementation
3. Presenting results and case studies back to the business
4. Identifying opportunities to drive innovation within the department
5. Contributing to the strategy and technical SEO roadmaps
6. Working on briefs from senior members of the team
7. Auditing websites on all aspects of technical SEO
8. Helping our clients grow through sustainable organic search visibility
9. Taking ownership of client’s organic performance and technical integrity
10. Contributing in strategic discussions about how SEO can solve business challenges and drive marketing performance
11. Carrying out competitor analyses, backlink audits, keyword research, and other research projects as required
12. Preparing qualitative and quantitative reports on SEO campaign performance
13. Meeting dynamic KPIs set out specifically for you and your role
14. Staying abreast of developments in technical SEO best practice, and sharing knowledge across the team where applicable
15. Being Google Analytics certified and keeping this up-to-date

Essential Skills

1. Experience in technical SEO (agency or client-side)
2. Comprehensive knowledge of SEO tactics, and commitment to keep this up-to-date
3. Demonstrable experience consulting on website audits, backlinks and migrations
4. Proficiency with industry-standard SEO tools – crawlers, link checkers, etc.
5. Google Analytics IQ certification
6. Reporting experience – updating clients on performance against KPIs
7. Advanced skills in Microsoft Excel (e.g., VLOOKUPs, PivotTables, advanced formulae)
8. Excellent skills in Microsoft Office and everyday IT
9. Excellent written and spoken English
10. Excellent communication with technical and non-technical stakeholders
11. Accountable for the performance and technical integrity of your clients
12. Able to balance your workload and deliver on time
13. Be a positive person that adds energy to our team

Desirable Skills

1. Strategic experience – consulting on how organic search can have a measurable impact within cross-channel digital marketing campaigns
2. Experience designing large-scale SEO-friendly information architecture
3. Advanced knowledge of HTML, CSS and JavaScript
4. Working knowledge (or better) of PHP, SQL or other relevant web technologies
5. Working knowledge (or better) of WordPress, Magento, and other CMS platforms

The interview process

We’ll kick off with a coffee to assess your suitability for the role.

If we think you’re a good fit, we’ll invite you for an interview.

If we like what you’ve got to say, the final stage is a second interview with other senior members of our team with a competency test.