Senior Video Producer / Director

About the role

Strategy and Communications

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the team

The Digital Communications team, an integral part of the External Relations directorate, is dedicated to strategically amplifying the Mayor’s initiatives, policies, and events to engage and inform London’s diverse and vibrant population. Through the creation of world-class, innovative digital content, the team leverages a dynamic array of platforms including social media, email, digital advertising, and emerging channels, ensuring impactful communication that resonates with Londoners across the capital and beyond.

About the role

Drive the development of a dynamic digital content programme designed to engage and connect with Londoners across video platforms. This role focuses on producing innovative video and audio content that showcases the work of the Mayor of London and the Greater London Authority, ensuring impactful reach through the GLA’s digital and social media channels. By crafting compelling and informative content, you will help communicate the initiatives and accomplishments of the Mayor and the GLA to a broad audience, strengthening their connection with the people of London.

Principal accountabilities

• Work with the Senior Video Director/Manager and the rest of the senior Digital Comms team to plan the monthly video output, advise on content prioritisation and strategy, and review all incoming video requests.
• Work directly and independently with the Mayor and his immediate team. Represent the Digital Communications team with professionalism, providing the Mayor with a first-class video service and influencing upward to ensure our video strategy and output is strategic and cutting-edge:

- Work directly with the Mayor’s speechwriters and private office to generate social media-first video scripts for the Mayor’s video recordings

• Combine excellent stakeholder management with deep knowledge of video best practices: learn and adapt to the Mayor’s preferred camera style, maintain a trusted relationship, and ensure the best possible on-camera performance.

• Maintain flexibility in working hours and sudden changes to video shoots, in line with the Mayor’s ever-changing schedule, to ensure the team can always provide the video service required by the Mayor’s Office.

• Direct and supervise in-house shoots and provide end-to-end production to post-production:

• Work with the Senior Video Director/Manager and Senior Video Producer to identify priorities.

• Develop creative concepts for videos across all digital outputs, developing bespoke concepts per channel if necessary.

• Work with the Deputy Head of Digital Communications and video colleagues to develop scripts according to the media briefings and top lines.

• Independently set up and manage shoots, from “run and gun” to events, to piece to cameras with autocues. Direct and produce videos. If independent execution is not possible, identify that outside support is needed and obtain it, either from colleagues or freelancers, to ensure that each production is a success and kept to timelines.

• Generate interview frameworks to get the best possible performance from video contributors, many of whom are members of the public with no video/media training.

• Direct on-camera contributors to ensure coherent and engaging delivery.

• Work with the Designer to produce After Effects assets to take the creative to the next level.

• Direct and supervise video shoots that involve freelancers:

• Hire, brief and manage the work of production freelancers.

• Assess the required look, feel and creative style of each project and brief freelancers accordingly to ensure it is delivered.

• Provide overall creative support to ensure high production value.

• Generate edit briefs and provide edit review notes across all projects.

• Evaluate all incoming video requests and advise internal and external stakeholders on creative execution and production strategy. Generate project-bespoke creative film treatments and crew production briefs that:

• Deliver to the complex needs of multiple project stakeholders.

- Actively involve multiple stakeholders including the GLA creative team and third-party freelancers and suppliers.

• Work with budget and time constraints.

• Provide expert advice on how to achieve project priorities and appropriately allocate resources (budgets, suppliers, etc.).

• Work with the Senior Digital Communications Officer to maintain accurate and up-to-date knowledge of priority video production projects across the GLA, and lead on managing stakeholder relationships across each project:

• Manage timelines, the stakeholder matrix, and the budget involved.

• Take ownership of tracking and maintaining project status documentation and be prepared to update stakeholders at any time with the latest information on their projects.

• Ensure stakeholder briefing and buy-in for the project, including the creative vision and the operational steps needed to achieve it.

• Manage feedback and signoff procedures from beginning to end of project lifespan.

• Identify inefficiencies in project procedures, and drive the process of improving them to ensure streamlined delivery and best use of limited resources.

• Maintain a working, up-to-date knowledge of social media video best practices and strategies, ensuring that our content delivers to that standard.

• Work with the Senior Digital Communications Officer and rest of the senior Digital Comms team, and the Creative team to ensure the creative style of content is consistent, and review that style when needed to ensure content remains relevant to current social media styles and best practices.

• Maintain care and responsibility for all GLA technical filming equipment:

• Assess any repairs, managing quotes and booking those repairs.

• Ensure that all kit is in working order at all times.

• Keep abreast of any technology updates (both hardware and software) and perform audits of team kit to make recommendations for new purchases.

• Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this role, and participating in multi-disciplinary, cross-department and cross-organisational groups and project teams.

This role is based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE).

Skills, knowledge and experience

To be considered for the role you must meet the following essential criteria:

• Minimum of four years experience as a self-shooting video director/producer or similar, developing creative treatments, taking a brand's identity to the next level while respecting their guidelines, and with substantial experience in producing, directing and editing video content designed for social media platforms – particularly digital display, digital video organic and paid social.
• Extensive experience in video shooting with industry-standard equipment, including autocues, with a proven ability to independently lead "run and gun" shoots. Highly skilled in video editing, preferably using Adobe Creative Suite (After Effects skills preferred), capable of editing to a professional standard with minimal support. Possesses robust technical expertise to operate all equipment and software independently.
• Best-in-class understanding of digital media, initiatives and new opportunities to differentiate via media channels, with strong writing skills for video scripts, text in video, and accompanying social media post language.
• Highly organised, with the ability to plan and manage video production hands-on, leveraging a range of tools and providers.
• Strong people skills with substantial experience working with stakeholders at the most senior level in complex organisations, as well as line management of a staff member.
• Substantial experience working under pressure and in a changeable environment, with a strong understanding of a socially and politically sensitive organisation and the role of marketing and communications professionals within this context.

How to apply

If you would like to apply for the role you will need to submit the following:

• Up to date CV.
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria and competencies outlined in the advert.
• Please supply an anonymised showreel as a WeTransfer, YouTube link or similar with no set expiration date.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘Additional Documents’ section of the form, ensuring you address the technical requirements and competencies in your Personal Statement.

Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g. “CV – applicant name - 012345)

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA competency framework

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager Sarah Moore would be happy to speak to you. Please contact them at sarah.moore@london.gov.uk

If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.

Assessment process

Assessment process

Once you have submitted an application, your details will be reviewed by a panel. If shortlisted, you’ll be invited to an interview/assessment.

The interview/assessment date is TBC.

Equality, diversity and inclusion

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.

Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information

Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.

Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.

Job Description

Job Purpose

• To develop a digital content programme that uses video platforms to engage and reach the widest possible audience of Londoners.
• To produce cutting-edge video and audio content to be promoted across the GLA’s web and social media channels.
• To create engaging content that clearly communicates the work of the Mayor of London and the Greater London Authority to Londoners.

Principal Accountabilities

• Work with the Senior Video Director/Manager and the rest of the senior Digital Comms team to plan the monthly video output, advise on content prioritisation and strategy, and review all incoming video requests.
• Work directly and independently with the Mayor and his immediate team. Represent the Digital Communications team with professionalism, providing the Mayor with a first-class video service and influencing upward to ensure our video strategy and output is strategic and cutting-edge:

- Work directly with the Mayor’s speechwriters and private office to generate social media-first video scripts for the Mayor’s video recordings

• Combine excellent stakeholder management with deep knowledge of video best practices: learn and adapt to the Mayor’s preferred camera style, maintain a trusted relationship, and ensure the best possible on-camera performance.

• Maintain flexibility in working hours and sudden changes to video shoots, in line with the Mayor’s ever-changing schedule, to ensure the team can always provide the video service required by the Mayor’s Office.

• Direct and supervise in-house shoots and provide end-to-end production to post-production:

• Work with the Senior Video Director/Manager and Senior Video Producer to identify priorities.

• Develop creative concepts for videos across all digital outputs, developing bespoke concepts per channel if necessary.

• Work with the Deputy Head of Digital Communications and video colleagues to develop scripts according to the media briefings and top lines.

• Independently set up and manage shoots, from “run and gun” to events, to piece to cameras with autocues. Direct and produce videos. If independent execution is not possible, identify that outside support is needed and obtain it, either from colleagues or freelancers, to ensure that each production is a success and kept to timelines.

• Generate interview frameworks to get the best possible performance from video contributors, many of whom are members of the public with no video/media training.

• Direct on-camera contributors to ensure coherent and engaging delivery.

• Work with the Designer to produce After Effects assets to take the creative to the next level.

• Direct and supervise video shoots that involve freelancers:

• Hire, brief and manage the work of production freelancers.

• Assess the required look, feel and creative style of each project and brief freelancers accordingly to ensure it is delivered.

• Provide overall creative support to ensure high production value.

• Generate edit briefs and provide edit review notes across all projects.

• Evaluate all incoming video requests and advise internal and external stakeholders on creative execution and production strategy. Generate project-bespoke creative film treatments and crew production briefs that:

• Deliver to the complex needs of multiple project stakeholders.

- Actively involve multiple stakeholders including the GLA creative team and third-party freelancers and suppliers.

• Work with budget and time constraints.

• Provide expert advice on how to achieve project priorities and appropriately allocate resources (budgets, suppliers, etc.).

• Work with the Senior Digital Communications Officer to maintain accurate and up-to-date knowledge of priority video production projects across the GLA, and lead on managing stakeholder relationships across each project:

• Manage timelines, the stakeholder matrix, and the budget involved.

• Take ownership of tracking and maintaining project status documentation and be prepared to update stakeholders at any time with the latest information on their projects.

• Ensure stakeholder briefing and buy-in for the project, including the creative vision and the operational steps needed to achieve it.

• Manage feedback and signoff procedures from beginning to end of project lifespan.

• Identify inefficiencies in project procedures, and drive the process of improving them to ensure streamlined delivery and best use of limited resources.

• Maintain a working, up-to-date knowledge of social media video best practices and strategies, ensuring that our content delivers to that standard.

• Work with the Senior Digital Communications Officer and rest of the senior Digital Comms team, and the Creative team to ensure the creative style of content is consistent, and review that style when needed to ensure content remains relevant to current social media styles and best practices.

• Maintain care and responsibility for all GLA technical filming equipment:

• Assess any repairs, managing quotes and booking those repairs.

• Ensure that all kit is in working order at all times.

• Keep abreast of any technology updates (both hardware and software) and perform audits of team kit to make recommendations for new purchases.

• Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this role, and participating in multi-disciplinary, cross-department and cross-organisational groups and project teams.

Key contacts

Accountable to Senior Video Director /Manager

Accountable for Resources allocated to the job

Principal contacts: Marketing Campaigns Team, Press Team, Creative Team, Mayor’s Office, Digital Communications team and external suppliers.

PERSON SPECIFICATION

Technical requirements/skills/qualifications

• Minimum of four years experience as a self-shooting video director/producer or similar, developing creative treatments, taking a brand's identity to the next level while respecting their guidelines, and with substantial experience in producing, directing and editing video content designed for social media platforms – particularly digital display, digital video organic and paid social.
• Extensive experience in video shooting with industry-standard equipment, including autocues, with a proven ability to independently lead "run and gun" shoots. Highly skilled in video editing, preferably using Adobe Creative Suite (After Effects skills preferred), capable of editing to a professional standard with minimal support. Possesses robust technical expertise to operate all equipment and software independently.
• Best-in-class understanding of digital media, initiatives and new opportunities to differentiate via media channels, with strong writing skills for video scripts, text in video, and accompanying social media post language.
• Highly organised, with the ability to plan and manage video production hands-on, leveraging a range of tools and providers.
• Strong people skills with substantial experience working with stakeholders at the most senior level in complex organisations, as well as line management of a staff member.
• Substantial experience working under pressure and in a changeable environment, with a strong understanding of a socially and politically sensitive organisation and the role of marketing and communications professionals within this context.

Behavioural competencies

Communicating and Influencing

… is presenting information and arguments clearly and convincingly so that others see us as credible and articulate, and engage with us.

Level 3 indicators

• Encourages and supports teams in engaging in transparent and inclusive communication
• Influences others and gains buy-in using compelling, well-thought-through arguments
• Negotiates effectively to deliver GLA priorities
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement
• Advocates positively for the GLA both within and outside the organisation

Building and Managing Relationships

… is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals.

Level 3 indicators:

• Actively engages partners and encourages others to build relationships that support GLA objectives
• Understands and recognises the contributions that staff at all levels make to delivering priorities
• Proactively manages partner relationships, preventing or resolving any conflict
• Adapts style to work effectively with partners, building consensus, trust and respect
• Delivers objectives by bringing together diverse stakeholders to work effectively in partnership

Stakeholder Focus

….is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations.

Level 3 indicators:

• Understands diverse stakeholder needs and tailors team deliverables accordingly
• Is a role model to others, encouraging them to think of Londoners first
• Manages stakeholder expectations, so they are high but realistic
• Removes barriers to understanding the needs of diverse stakeholders, including hard-to-reach groups
• Focuses own and team’s efforts on delivering a quality and committed service

Planning and Organising

……is thinking ahead, managing time, priorities and risk and developing structured and efficient approaches to deliver work on time and to a high standard.

Level 3 indicators

• Monitors allocation of resources, anticipating changing requirements that may impact work delivery
• Ensures evaluation processes are in place to measure project benefits
• Gains buy-in and commitment to project delivery from diverse stakeholders
• Implements quality measures to ensure directorate output is of a high standard
• Translates political vision into action plans and deliverables

Responding to Pressure and Change

… is being flexible and adapting positively, to sustain performance when the situation changes, workload increases, tensions rise or priorities shift.

Level 3 indicators

• Clarifies direction and adapts to changing priorities and uncertain times
• Minimises the pressure of change for the directorate, lessening the impact for the team
• Uses change as an opportunity to improve ways of working, encouraging others’ buy-in
• Keeps staff motivated and engaged during times of change, promoting the benefits
• Takes ownership for communicating change initiatives clearly, ensuring smooth implementation

Problem Solving

… is analysing and interpreting situations from a variety of viewpoints and finding creative, workable and timely solutions.

Level 3 indicators:

• Clarifies ambiguous problems, questioning assumptions to reach a fuller understanding
• Actively challenges the status quo to find new ways of doing things, looking for good practice
• Seeks and incorporates diverse perspectives to help produce workable strategies to address complex issues
• Initiates consultation on opportunities to improve work processes
• Supports the organisation to implement innovative suggestions

Organisational Awareness

….is understanding and being sensitive to organisational dynamics, culture and polities across and beyond the GLA and shaping our approach accordingly.

Level 3 indicators:

• Uses understanding of differences between the GLA and its partners to improve working relationships
• Helps others understand the GLA and the complex environment in which it operates
• Translates changing political agendas into tangible actions
• Considers the diverse needs of Londoners in formulating GLA objectives
• Helps others understand how the media and external perceptions of the GLA influence work

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