Senior UX Researcher

Tbwa Chiat/Day Inc; London; Hybrid; GBP 50,000 - 90,000; Full time

Job description

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams. They’re fact-finders. They’re builders. They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

As a Senior UX Researcher, you will play a critical role in a high impact growth team in uncovering deep insights that will drive user acquisition, retention and monetisation. You will work cross-functionally to inform key business decisions and enhance user journeys through rigorous research and strategic recommendations.

Your Experience

Must have:

• At least 5 years of hands-on UX research experience in a fast-paced B2C product environment.
• Strong communication and storytelling skills, with the ability to advocate for research and influence decision-making across teams.
• Expertise in a range of research methods, both evaluative and formative.
• Proven ability to independently lead research projects from conception to completion.
• Ability to uncover meaningful insights and provide actionable recommendations that can be converted into real product enhancements.
• Proactive mindset with a track record of identifying new opportunities for product development through research.
• Experience working with commercial or growth teams, with a focus on monetisation and subscription strategies.
• Comfortable working in a flexible environment with changing priorities.

Nice to have:

• Experience optimising Web to App funnels and checkout flows, particularly for subscription-based products.
• Experience working with stakeholders of varying research maturity, effectively educating them on the value of UX research in their workflows.
• Training / education or professional background in research methods and study design.

What you'll be doing

You'll be responsible for:

• Pitching, planning, and conducting qualitative and quantitative research on Web onboarding funnels to improve user acquisition, retention, and monetisation.
• Independently managing and executing evaluative and strategic projects, with minimal support.
• Partnering with product managers, product designers, and content designers to optimise user journeys across key narratives (Wellbeing, Trying to conceive & Pregnancy, Web Checkout).
• Collaborating with analysts to understand the impact of experiments, identify friction points in the funnel, and generate new hypotheses.
• Creating impactful research artifacts (e.g. user journey maps, empathy maps, reports) to effectively communicate findings.
• Planning and facilitating workshops to embed findings and ensure they’re acted on.
• Working closely with product managers to define research needs, priorities, and shape the research roadmap.
• Collaborating with other teams (e.g. App onboarding) to share knowledge, align insights, and integrate findings into the broader product strategy.

You'll be targeted on:

• Delivering projects within expected timeframes.
• New insights are uncovered.
• Recommendations are actioned by product teams and feed into web roadmap.

Reward

People perform better when they’re happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home.
• Company equity grants through Flo’s Employee Share Option Plan (ESOP).
• Paid holiday and sick leave.
• Fully paid female health and sick leave, in addition to holiday and regular sick leave.
• Workations - an opportunity to work abroad for two months a year.
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
• Career growth, progression, and learning development resources.
• Annual salary reviews.
• Unlimited free premium Flo subscriptions.
• A whole host of other benefits (health/pension/social schemes).

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence.