Senior User Researcher (12-month FTC)

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality-rich automotive brands: Carwow, Auto Express, evo, Driving Electric, and Car Buyer.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on-site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines, and have an annual web content reach of over 350 million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles, and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain, and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

carwow is looking for a Senior User Researcher to join our team. Our research team covers all aspects of research and insights, working across the business with a particular focus on the business needs of Product and Marketing.

Research acts as a guiding compass to our day-to-day function, playing a vital role in how carwow plans for the short and long term.

WHAT YOU'LL NEED

Minimum of 3+ years' experience working in user research. You will know the best practice for gathering qualitative and quantitative research and setting up and executing research projects. It would be great if you have prior knowledge of e-commerce or marketplace platforms.

WHAT YOU'LL DO

• Planning, designing, and preparing a wide range of research activities in support of the Product and Marketing teams. Work independently on research plans and be able to challenge assumptions and validate problems with data.
• Have an in-depth domain knowledge of the Product. Work closely with stakeholders to understand the requirements of a project. Translate industry and user research and data into user stories, establishing business requirements and writing user acceptance criteria for a task.
• Work directly with stakeholders in scoping work, recruiting test participants, preparing discussion guides, designing test tasks, and moderating research sessions.
• Take ownership and work with international stakeholders from carwow's Munich and Madrid offices. Help to collate user feedback and delegate tasks in measuring customer satisfaction, product/market fit, carrying out customer calls, and understanding how consumers in different markets approach car buying.
• Analyse and synthesise information through writing executive summaries and categorising feedback, then collating them into recommendations. Incorporate and cross-reference learnings from existing research, identifying patterns in research. Write and craft in-depth user personas, telling the story of the user needs when purchasing a car.
• Effectively communicate user research findings to the team and the wider organisation, giving the wider team a strong and empathetic understanding of their users.
• Work closely with Product Managers, Brand and Product Designers, and Developers to help turn research findings into stories and actions that lead to valuable Product features.

REQUIREMENTS

• 3+ years of user research experience.
• Ability to learn and employ a variety of research methodologies including focus groups, usability testing, user journey analysis and mapping, multivariate testing.
• Understanding of how to measure customer satisfaction and net promoter score.
• A collaborative working style, strong interpersonal skills, and an ability to work well in small group settings as well as independently.
• Excellent communication skills both written and verbal - a storyteller who can build relationships with a diverse set of stakeholders. Clearly explain the best approach to gather insight for a particular business need.
• Experience working on multiple projects simultaneously.
• Display a strong comprehension of the strengths and limitations of the different research methods, inclusive of when and how to apply each in product/market/consumer analysis.
• Be proficient at creating engaging content for presentations.
• Must display a genuine passion for product-centric innovation; must have keen and exceptional attention to detail; and more importantly, an ability to identify root recommendations inspired by the consumers’ needs and behaviours.

WHAT’S IN IT FOR YOU

• Hybrid working.
• Competitive salary to fund that dream holiday to Bali.
• Matched pension contributions for a peaceful retirement.
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers.
• Life Assurance for (even more) peace of mind.
• Monthly coaching sessions with Spill - our mental wellbeing partner.
• Enhanced holiday package, plus Bank Holidays.
• 28 days annual leave.
• 1 day for your wedding.
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year.
• For your tenth year anniversary, get 35 days of annual leave per year.
• Option to buy 3 extra days of holiday per year.
• Work from abroad for a month each year.
• Inclusive parental, partner, and shared parental leave, fertility treatment, and pregnancy loss policies.
• Bubble childcare support and discounted nanny fees for little ones.
• The latest tech (Macbook or Surface) to power your gif-sending talents.
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about.
• Generous learning and development budget to help you master your craft.
• Regular social events: tech lunches, coffee with the exec sessions, lunch & learns, book clubs, social events/anything else you pester us for.
• Refer a friend, get paid. Repeat for infinite money.

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills, and potential, so all our applicants are treated fairly and equally.